Mumbai: Digital technology company TO THE NEW announced the appointment of Irfan Khan as Business Unit Head for Digital Marketing. where will be driving the strategy, growth and roadmap for the business unit.
Irfan Khan has 15+ years of fast-track experience across multiple industry verticals and business functions including Entrepreneurship, Digital Marketing, Consulting, Strategic Planning, E-commerce and Mobile Platforms. He also has deep understanding of consumer marketing, online advertising, content marketing and customer experience management to increase traffic & revenue for internet products and identification of opportunities to grow user base and engagement. He has experience in various organizations like YAAP, zefmo media, Blogmint and many more.
Raman Mittal, Co-founder & CMO, TO THE NEW, said, “It gives me pleasure to welcome Irfan to TO THE NEW family. Irfan is a marketer and an expert in marrying the best of internet-based startups and Fortune 100 companies. His strong and rich experience will help TO THE NEW achieve the required growth for our Digital Marketing Business Unit through a more focused approach. I’m sure Irfan will do a great job of leading the unit, our clients and our people”
Commenting on this, Irfan Khan, said, “I feel elated to be back at TO THE NEW as it’s always been close to my heart. The Digital Marketing unit has a strong foundation in place for the next phase of growth with clients across India, Singapore, Australia, USA and Maldives. As organizations increasingly prioritize their digital initiatives, I am looking forward to driving success for customers in the rapidly changing digital marketing space from digital KPIs to actual business impact and helping them shape it with the talented team at TO THE NEW.”