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ISGJ rebrands with a bold new identity and logo

The launch of the new logo & rebranding reflects ISGJ’s renewed promise to foster innovation, excellence & a global perspective in every aspiring jewellery professional

by MN4U Bureau
June 17, 2025
in Marketing
Reading Time: 2 mins read
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Surat: The International School of Gems & Jewellery (ISGJ), an institute dedicated to jewellery and allied business education in India, has announced a major rebranding initiative with the launch of its new logo. This bold transformation marks a significant milestone in ISGJ’s journey as it continues to redefine the future of jewellery education both in India and internationally.

The newly unveiled logo features a regal red and gold shield, with a geometrically crafted gem at its core, symbolising brilliance, tradition, and forward-thinking. Encircled by a laurel wreath, the emblem evokes honour, prestige, and achievement — values that are central to ISGJ’s mission.

“This rebranding is not just about a visual shift; it represents a deeper evolution of ISGJ’s identity,” said Kalpesh Desai, Founder & Chairman, International School of Gems & Jewellery. “We are blending tradition with innovation, staying rooted in the artistry of the past while embracing the tools, technologies, and perspectives of tomorrow.”

In line with its new identity, ISGJ is launching a series of strategic initiatives to elevate its impact on the global jewellery landscape:

  • New-Age Programs: Introduction of future-focused courses in digital jewellery design, luxury branding, retail technology, and international trade practices, in addition to its flagship programs in design, gemmology, and business.
  • Global Industry Integration: Strengthened partnerships with global jewellery houses, virtual learning platforms, and international exhibitions.
  • Revamped Learning Environment: A revitalised campus experience with virtual labs, enhanced mentorship, and cutting-edge training tools.
  • Career Centre Expansion: Boosted efforts on career placements and global job opportunities through a dedicated job and career cell.

The launch of the new logo and identity signals ISGJ’s renewed commitment to innovation, excellence, and a global perspective, aimed at shaping the next generation of jewellery professionals and leaders.

Tags: International School of Gems & JewelleryISGJKalpesh Desai

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