Bangalore: ITC Candyman has launched Candyman Sourzzz, marking its entry into the vibrant sour candy market. This bold and tangy jelly is designed to delight taste buds with its intense flavor, capturing the playful and mischievous spirit of the Candyman brand. Aimed at candy lovers of all ages, especially younger audiences, these sour treats are sure to evoke a sense of fun.
To promote this launch, the brand has unveiled a new TV commercial featuring the tagline, “Candyman Sourzzz – Hila De Dimaag Ke Taar.” The ad combines humor and playfulness to highlight the unique, delightful sourness of the jelly, creating a “mind-tickling” experience. It emphasizes how young people can break free from societal norms and embrace their playful side with Candyman Sourzzz, staying true to the brand’s identity of excitement and mischief.
Talking about the new launch, Rohit Dogra, Chief Operating Officer of the Chocolates, Coffee and Confectionery, ITC Foods said, “Sour candies are gaining tremendous popularity, and we wanted to bring something truly exciting to this category. Candyman Sourzzz offers an unforgettable, delightful and tangy experience with a sweet and sour finish and we’re confident that it will become a favorite in no time. At ITC, innovation is key and with Candyman Sourzzz, we continue to push boundaries and bring fresh, exciting products to our consumers.”
Commenting on the new TVC Campaign, Damodaran Nair, President of FCBUlka Bangalore, the agency who ideated the campaign, said, “It was a delightful experience working on the Candyman Sourzzz campaign. Capturing the thrill of sourness in a fun, engaging way was the driving idea behind the ad. Our aim was to bring out the intensity of the candy while maintaining the playful and mischievous tone of the Candyman brand. We are confident that it will strike a chord with the younger audience.“
Candyman Sourzzz will soon be available in retail stores at an affordable price of Rs. 5. It will be accessible in key markets across Northern and Western India, including both metro cities and Tier II towns, allowing consumers to enjoy this tangy and tasty new treat with ease.
