New Delhi: ITC Classmate has launched Origami notebooks, the first in the series of engagement-based notebooks, under its Classmate Interaktiv series. Aimed at encouraging students to learn through “Do It Yourself” activities, these Origami notebooks will enhance their creativity and imagination through experiential learning.
Do-it-yourself learning style is changing the way education is imparted worldwide. According to recent survey results, there is a growing belief that self-service instruction will become more prevalent for lifelong learning. And towards this, learners are “patching together” their education from a “menu of options,” including self-teaching, short courses, and boot camps.
The Interaktiv series notebook marks ITC Classmate’s commitment towards augmenting students’ learning through constant engagement, learning, and interactivity. The Origami notebooks include specialized DIY Origami sheets and would focus on enhanced consumer engagements through videos, contests and so on. This will be followed by more unique product offerings and collaborations in the months to come, which will enable learning and creativity amongst young consumers.
As part of the launch, Classmate is running the “Origami Champions contest” where anyone who collects all 8 designs and shares the same on Classmate’s Facebook or Instagram handle, stands a chance to win exclusive gifts from classmates. Classmate Origami Notebooks are available at select stationery outlets, Amazon, Flipkart, and Big Basket. Origami is the art of folding paper to make models which will help kids to improve their visualization skills, develop imagination, and improve concentration; thus, helping children exercise their creativity.
Speaking about the launch, Vikas Gupta, Chief Executive, Education, and stationery Products Business Division, ITC Ltd., said, “ITC Classmate has at its core the driving commitment to ensure consumer delight with its high-quality, innovative and visually appealing products. In accordance with ITC’s focus on continuous innovation, we believe in encouraging children to learn through experiential knowledge. Classmate through its Interaktiv series wants to ensure that kids enjoy the process of learning through curiosity and imagination.”
This journey of Classmate notebook from a physical notes-taking tool to a more meaningful 360-degree engagement tool marks a strategic shift by the brand to make learning more exciting and interactive.