• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, January 20, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

ITC Ltd.’s Sunfeast YiPPee! launches new TVC for its Pasta range featuring MS Dhoni

by Editorial
July 27, 2020
in Brand Stories, Featured
3 min read
ITC Ltd.’s Sunfeast YiPPee! launches new TVC for its Pasta range featuring MS Dhoni
Share Share ShareShare

National: ITC’s Sunfeast YiPPee!, the popular instant noodles & pasta brand in India, launched a new TV campaign to create awareness among consumers about its new range of tasty, versatile and easy-to-prepare pasta range. The new TVC showcases how Sunfeast YiPPee! Pasta addresses the consumer’s need for a tasty and wholesome snacking solution, while providing ample variety through its six variants. In the light of the present times, out of home consumption has drastically reduced and consumers are experimenting with their food now in the comfort of their homes, more than ever. With limited options in the hot snacking space, instant pasta has emerged as a popular option for consumers seeking variety and taste.

The film opens with a shot of a young girl & MS Dhoni seated across the table, trying to decide if they would snack on something tasty or with goodness by tossing a coin. The little girl picks heads for a tasty snack while MS Dhoni picks tails for a snack filled with goodness. As MS Dhoni flips the coin, atypically, the coin lands on its edge which makes the young girl ponder, what now? To resolve the situation, MS Dhoni immediately draws out a pack of Sunfeast YiPPee! Pasta which instantly puts a smile on the young girl’s face. The TVC cuts to the pack shot of Sunfeast YiPPee! Pasta and its sauce maker sachet with a voiceover saying “Suji ki goodness se bana, cheesy aur tasty Sunfeast YiPPee! Pasta. Yeh bhara hai taste aur goodness, dono se”. To conclude, the young girl and MS Dhoni are seen relishing their own scrumptious bowls of YiPPee! Pasta.

ITC spokesperson said “In the new normal world, consumers have shown immense faith in trusted food brands. A heightened demand and rise in consumption for Sunfeast YiPPee! noodles serves as a testament to this emerging trend. At ITC, we strongly believe that Sunfeast YiPPee!’s Pasta offering will aptly cater to the consumers’ need for variety during these times. Through consumer insights, we found that mothers want to provide their children with delicious and diverse snacking options, which also satiate their hunger pangs. Through the TVC, we thus wanted to illustrate the multitude of benefits that was offered by the YiPPee! Pasta range. From Tricolor Pasta range available in Creamy corn and Masala variants and the Pasta Treat range available in Cheese, Masala, Tomato Cheese, Sour Cream and Onion variants, the range is truly diverse.”

Mahesh Gharat
Mahesh Gharat

Commenting on the campaign, Mahesh Gharat, Chief Creative Officer, Ogilvy South, said “Through our social media listening, we found that consumers are experimenting with dishes at home. Amongst all, pasta recipes were quite popular of which pictures were extensively being shared on social media platforms. Identifying with the topicality of the chatter, we thought this to be an ideal time to show consumers how they can derive benefits of taste and convenience of preparation with Sunfeast YiPPee! Pasta’s range while we also have MS Dhoni batting for us in this campaign.”

The TVC will run across all popular GEC channels in the country in six languages including Hindi, Tamil, Telugu, Kannada, Marathi and Bengali. To further amplify its reach, the campaign would be activated digitally on Facebook, Instagram, and YouTube.

Agency Credits
Agency: Ogilvy Bangalore
Chief Creative Officer Worldwide & Executive Chairman India, Ogilvy: Piyush Pandey
Chief Creative Officers, Ogilvy South: Mahesh Gharat, Kiran Anthony
Managing Partner, Ogilvy South: Tithi Ghosh
Senior Vice-President, Planning: Anirban Roy
Creative team: Nilay Moonje, Souvik Banerjee, Debabrata Naskar, Vismay Rajendra, M Harsha, P Hariprasad
Strategy & Planning: Aesha Das
Account Management: Priyank Vaghela, Pranav Hebbar M

Production Credit list:

Production House: Kadhai Films
Director: Hari Prasad Udayakumar
Executive Producer: Farooq Mohamed, George K Antoney
DoP: Mitesh Mirchandani
Chief AD: Jacob Mathew
DA: Sriram Rajendran, Priyanka Pal
Food Stylist: Swati Desai
Food/Product SFX: Goldwyn Fonseca
Celebrity Stylist: Shyamli Arora
Celebrity HMU: Sapna Bhavnani
Costume & Styling: Quba Salim Syed
HMU: Pooja Chauhan
Casting Dir: Girish Hule
Music Direction: Madley Blues (Harish & Prashanth)
Editor: Kadhai Team
Sound Design: Sync Cinemas
Sound Engineer: Vijay Anand, Shaji
Colorist: Suresh Ravi
VFX: Aravind (Bonobo Video Lab) & Mango Post Studio
Line Producer: Sivanar P

Tags: Mahesh Gharat Ogilvy SouthMS DhoniSunfeast YiPPee Pasta’sSunfeast YiPPee! TVC Campaign

Related Posts

Ace Turtle to Partner with Kontoor Brands to Lead Integrated Strategy for Lee and Wrangler in India
Featured

Ace Turtle to Partner with Kontoor Brands to Lead Integrated Strategy for Lee and Wrangler in India

by Editorial
January 19, 2021
0

Bangalore: Ace Turtle, India’s leading omnichannel retail platform company, has reached a definitive agreement with Kontoor Brands to become its licensee for India....

Read more
TagMango, Homegrown creator monetization startup launches app to further scale reach and experience
Featured

TagMango, Homegrown creator monetization startup launches app to further scale reach and experience

by Editorial
January 19, 2021
0

New Delhi: The homegrown, creator monetization startup TagMango today announced the launch of their app further strengthening their mission of...

Read more
As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

January 18, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021
Expectations on the Budget 2021

Budget Expectations 2021: From Tax Reforms, Tech Adoption Boost to Consumer Sentiments, Industry Expects an Array of Stimulus

January 18, 2021
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Padma Shri Dr. J Hareendran Nair, Founder and MD, Pankaja kasthuri Herbals India Pvt. Ltd.

We believe digital spends and digital distribution is going to be a key growth driver for us going forward in 2021

January 16, 2021
Prasad Rajappan, Founder & CEO, ZIng Hr.

Outcomation Focussed Products and Services for Enterprises

January 16, 2021

Subscribe to Newsletters

Trending

Gaming company founders join SBC Digital India speaker line-up
Events

Gaming company founders join SBC Digital India speaker line-up

by Editorial
January 19, 2021
0

The speaker line-up for the SBC Digital India conference and exhibition is set to feature the founders of some of...

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021
Zydus Wellness consolidates media mandate with Wavemaker India

Zydus Wellness consolidates media mandate with Wavemaker India

January 18, 2021
Fast&up ropes in Zumba Master Trainer Sucheta Pal as Brand Ambassador for Women's Wellness

Fast&up ropes in Zumba Master Trainer Sucheta Pal as Brand Ambassador for Women’s Wellness

January 19, 2021
Urban Company appoints Abhinav Tyagi as SVP of Marketing

Urban Company appoints Abhinav Tyagi as SVP of Marketing

January 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.