Mumbai: Hyper Connect Asia, one of India’s leading digital marketing agencies, creates a new digital ad film for Kotak MF titled #ItneSeKyaHoga to celebrate the spirit of Diwali.
Titled as #ItneSeKyaHoga, Kotak MF’s new Diwali film showcases a very interesting analogy of the power of compounding and food wastage.
The film’s protagonist Granny beautifully narrates the power of compounding to her grandson who wastes food thinking #ItneSeKyaHoga. Granny picks up this opportunity to teach him how little steps can lead to big returns in the future similar to SIP where even a Rs 500 can turn into your big dream into reality by the power the compounding.
Commenting on the film Kiran Khadke, Co-Founder & Creative Head said that, “SIP is such powerful & interesting way of investing, we can learn so many things from it, taking small steps to a bigger dream, power of compounding, discipline and so on. We just picked one such insight to explain the power of SIP with the analogy of food wastage, which heightens during the festive season. Thus, celebrating Diwali in a sensible and sustainable way.”
The Digital Film was conceived by Hyper Connect Asia.
Creative Team – Kiran Khadke, Co-Founder and Creative Head
Neh Rathi, ECD; Crisanta Mascarenhas, ACD
Account Management – Kartik Nikam, CSD; Ajinkya Bagul, Account Director; Robert Banerjee, Sr Account Manager