The luxury home décor brand, Littoria Lighting accords its digital mandate to Surat-based iVIPANAN digital marketing agency. The account was won following a multi-agency pitch.
Through this union, the agency shall inculcate strategic inputs for its digital growth and overall social media requirements.
Since its establishment in 1980, Littoria Lighting has thrived for a state-of-art experience in lighting and space-optimization. With this mandate, the brand hopes to leverage the digital platforms to elevate its social identity. Additionally, the agency shall manage its online reputation, social media channels, and generate powerful campaigns for Littoria’s digital marketing.
Commenting on this mandate, Bhautik Sheth, owner of iVIPANAN said, “Littoria has 40 years of legacy backing their strong brand presence in Surat. As they are looking to expand their market in Mumbai, our idea would be to help them reach out to their audience with digital strategy.”
According to Isha Modi, Sr Manager – Client Service and Digital Strategies at iVIPANAN, “Our primary focus will be on generating robust digital strategies for the brand. Though Littoria is a well-known brand among the interior designers and architects in Surat, now is the time to make a strong national identity. With extensive planning, we shall create a digital presence and help them reach the target audience.”