Mumbai: ixigo has announced the appointment of Indian cricket legend Rohit Sharma as the brand ambassador for its trains app. This exciting partnership aims to enhance ixigo’s presence nationwide, reinforcing its position as the go-to app for seamless, innovative, and hassle-free train travel.
As part of this collaboration, ixigo Trains is launching a dynamic and fun new advertisement featuring Rohit Sharma in a unique avatar as a rapping ticketman. Combining humor, energy, and creativity, the ad showcases ixigo’s user-friendly features, such as real-time updates on train routes, live running status, ticket availability, ticket confirmation chances, and a smooth, quick ticket booking experience. The engaging ad positions ixigo Trains as the ultimate travel companion, offering a one-stop solution for all train-related needs. The 360-degree campaign will be rolled out across television, digital, and outdoor platforms.
ixigo Trains continues to revolutionize train travel with its customer-centric offerings, such as free cancellation, food on trains, travel guarantees ensuring confirmed seats, and instant refunds, making it an indispensable tool for modern travellers.
Speaking on the partnership, Dinesh Kumar Kotha, CEO of ixigo Trains, said, “We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit embodies excellence, perseverance, and inspiration – values that resonate with our brand. His immense popularity and credibility make him the perfect ambassador to connect with audiences across India. Our latest campaign, featuring Rohit in a never-before-seen role, highlights the innovative spirit of ixigo Trains and will create a strong, vibrant connection with our audience.”
Rohit Sharma, exclusively managed by RISE Worldwide, shared, “I am delighted to join hands with ixigo Trains, a brand that has truly transformed train travel in India with its industry-first innovations. I look forward to being part of ixigo’s incredible journey in redefining travel through efficient solutions and making stress-free and seamless travel a reality for people all across India.”
