DHC, a renowned Japanese Beauty Brand makes inroads into the burgeoning Indian beauty market. The brand will launch its hero products namely DHC Deep Cleansing Oil (1 sold every 10 seconds) and DHC Face Wash Powder (4.8 stars customer rating worldwide), introducing to Indian consumers the age-old Japanese ritual of ‘Double Cleansing’. Other pertinent products include DHC Lip Cream – Lip balm, DHC Suncut Q10 EX Gel – Sunscreen and DHC Acne Control Series.
Founded in the 1970s, DHC was born out of Yoshiaki Yoshida’s quest for harnessing the power and skin-nourishing benefits of olive oil. Yoshida combined the time-tested skincare of his homeland with this antioxidant rich golden oil and changed J-Beauty forever, thus launching DHC’s first ever product – Virgin Olive Oil.
On the launch of DHC in India, Fumi Manabe, Senior Manager Overseas Retail, DHC, shared her views, “The beauty and cosmetics market in India has grown exponentially. We are elated to have DHC as part of this exciting growth journey and bring to India our timeless tradition & ritual of Double Cleanse & Double Moisturize. The youth is aware and thinking more seriously about skin care and acne care which are areas of DHC’s strength and expertise. Staying true to our brand’s philosophy, we’re looking forward to providing value to these consumers and also assisting them in their skincare journey so they understand there is beauty in imperfection. We want people to feel beautiful just the way they are in their own skin.”