Gurugram: In a heartfelt tribute to pet parents across the country, premium pet food brand JerHigh from Thailand-based International Pet Food Company Limited, in collaboration with Hashtag Orange, launched a moving and thought-provoking Mother’s Day campaign titled #AllMomsLoveEqually. The initiative aims to recognize and celebrate dog moms—whose love, devotion, and quiet sacrifices often go unnoticed.
The campaign reinforces the powerful message that motherhood is defined not by biology but by love, care, and emotional commitment. Whether it’s a child or a pup, the bond shared between a mother and her little one transcends species. Rooted in empathy, the campaign aligns with JerHigh’s philosophy of compassion and seeks to extend the appreciation traditionally reserved for biological moms to dog moms who nurture, protect, and love their pets unconditionally.
“At Hashtag Orange, we craft narratives that evoke emotion and spark conversation. #AllMomsLoveEqually is a celebration of the love that dog moms give so selflessly, and a reminder that all forms of motherhood deserve to be seen and honored,” said Mukesh Vij, Founder, Hashtag Orange.
Pankaj Khatri, Founder of Sai International Pet Products Pvt. Ltd., added: “At JerHigh, our belief has always been simple—pets are family. This campaign reflects that belief. By recognizing dog moms on Mother’s Day, we’re celebrating a bond that is pure, protective, and filled with unconditional love.”
Ambarish Sikarwar, Chief Business Officer, Sai International Pet Products Pvt. Ltd., shared, “This campaign is incredibly close to our hearts. This time, we wanted to go beyond the idea of just pet parenting and truly embrace dog moms—the ones whose love runs deep, instinctive, patient, and unconditional. With #AllMomsLoveEqually, we simply held up a mirror to what already exists: an unbreakable bond that deserves to be celebrated with the same love, respect, and visibility as any other form of motherhood.”
Launched across digital platforms, the campaign struck an emotional chord with audiences, sparking conversations among pet parents, influencers, and animal lovers. Garnering 2.95 million views, a reach of over 2.28 million, and more than 177,000 interactions, #AllMomsLoveEqually resonated deeply with communities across the country.
By tapping into the emotional resonance of Mother’s Day, the campaign not only generated strong brand engagement for JerHigh but also helped further its positioning as a brand that truly understands the unique emotional bond between pets and their parents. Through this initiative, JerHigh has made a strong statement: all moms—human or canine—deserve equal love and celebration.
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