New Delhi: Jewelkari.com,a leading jewellery portal of minimalist precious jewellery promoted their festive collection range with an interesting campaign on the occasion of Rakshabandhan called #Dilbolibehen.
While the world focuses on highlighting just the sibling bond, Jewelkari.com took a different route to showcase not just the brother sister relation of blood but by heart. The brand showcased how it’s not important to be blood related to have a bond but what’s important is the connection of heart.
Hence, this RakshaBandhan, Jewelkari.com introduced the #DilboliBehen campaign. The campaign began last week across the brand’s social media handles Youtube, Facebook and Instagram. The concept of #DilboliBehenwas showcased through a video generated content which showcased the bond of an intern who wrote a letter to his manager for Rakshabandhan thanking her how she helped him grow in the organization and became a champion from champu as she used to address him.
To break the monotony of the generic brother-sister Rakhi commercials, here’s a fun and quirky one-minute video conceptualized
“We came up with this concept since we wanted to showcase a bond apart from blood relations to stand out from other brands online campaigns and gladly made a mark with it. We are happy to promote our festive collection offer and hope it gets great mileage as well” MayankSoni, Founder,Jewelkari.com