International: Wunderman Thompson China announced that Joyce Ling has been promoted to Chief Transformation and Strategy Officer.
In her new role, Joyce Ling will take on additional responsibilities to drive client growth and innovation through digital and business transformation opportunities. Working closely with Wunderman Thompson’s global network, Ling’s expertise and role will allow brands to fully maximise growth opportunities and impact future developments.
Joyce continues to report to Chief Executive Officer of Wunderman Thompson China, Carter Chow. Commenting on this new appointment, Chow said, “We are all extremely pleased that Ling will be leading our business transformation. There is no one in the industry more suited or qualified than Ling to elevate Wunderman Thompson China’s current offerings of Strategy, Data, and Experience, and inspire design-thinking mindsets in our team to create tailored solutions for our client.”
Ling also added,“In this everchanging market, where customers’ behaviours evolve with the change of hyper ecosystems, and their experiences alter with the speed at which touchpoints appear and disappear on daily basis, it is of no surprise that cookie cutter marketing solutions can no longer work for brands. This is the perfect opportunity where Wunderman Thompson can tailor solutions for brands in order to achieve sustainable marketing and business results. This is already a reality in our industry and I am grateful to have the opportunity to lead this conversation for Wunderman Thompson here in China.”