Chennai : Tamil superstar Rajinikanth’s upcoming movie ‘Kabali’ has tied up with telecom major Bharti Airtel to launch exclusive products and services. The movie is scheduled to be released on 22nd July.
As per the new campaign, a customer can directly greet the superstar through an SMS. The messages received from the customers along with their names would be compiled as a coffee table book and would be presented as a memorabilia to the actor, a company statement said.
Besides, Airtel would offer special recharge pack with unlimited 2G internet data, Hello Tunes and a ‘Kabali’ branded SIM pack.
Airtel would run a 3D holographic van around Tamil Nadu for a period of 30 days before and after the release of the movie.
“We are happy to announce our association with ‘Kabali’, the most anticipated movie of the year. With our new Kabali exclusive products and services, we look forward to deliver an exciting and upclose experience for all Rajini fans across Tamil Nadu,” Bharti Airtel, Kerala and Tamil Nadu Hub-CEO, George Mathen said.
Airtel users can also wish the superstar directly viaAirtel exclusive SMS channel. Messages received from customers (names included) will be compiled into a coffee table book and presented to the superstar as a memorabilia, added George Mathen.
D Paranthaman, CEO, V Creations, which has produced the film said, “It will be first released in Tamil, Telugu and Hindi. In September, the company plans to release in Chinese, Thai, Japanese and Malay languages with sub-titles”.
Recently, budget air carrier AirAsia unveiled an all new rebranded aircraft with a livery dedicated to ‘Kabali’.