Mumbai: Kalyan Jewellers has unveiled its Sharod Utsav campaign with a new digital film featuring actors Ritabhari Chakraborty and Subhrajit Dutta.
The campaign draws on Bengal’s cultural richness, intertwining two timeless symbols of artistry—Goyna Bori (the intricate lentil delicacy) and Sonar Goyna (gold jewellery). By paralleling the delicate swirls of Goyna Bori with the fine craftsmanship of gold ornaments, the film beautifully captures the spirit of Sharod Utsav, portraying it not just as a festival but as an emotion deeply rooted in creativity, nostalgia, and aspiration.
Rooted in tradition yet designed with contemporary sensibilities, the campaign reflects Kalyan Jewellers’ ethos of preserving heritage while embracing modern storytelling. Alongside the film, the brand has introduced a range of festive offers, including:
- Advance booking with rate protection against gold price fluctuations
- Up to 50% off* on making charges for plain gold jewellery
- 40% off* on temple and antique jewellery
- 30% off* on premium gold jewellery
Reinforcing its commitment to transparency and trust, Kalyan Jewellers continues to provide its signature 4-Level Assurance Certificate, covering purity certification, free lifetime maintenance, detailed product information, and transparent exchange and buy-back policies.
Celebrating Bengal’s artistry this festive season, Kalyan Jewellers invites families to embrace Sharod Utsav with jewellery that transcends ornamentation to become heirlooms—symbols of connection, tradition, and timeless beauty.
