Kalyan Silks announced the launch of FAZYO, a new retail brand for youth in the category of fast fashion. This category offers products in the price range of Rs 149 and Rs 999 and backed the quality that Kalyan Silks is globally renowned for.
FAZYO celebrates ‘free spirited’ fashion and intends to open stores across Kerala in strategic locations, offering a friendly and relatable shopping experience. The driving thought behind FAZYO is that fashion has to be simple, comfortable and affordable to all.
Targeting the youth, the stores will be equipped with several tech touch points, including self checkout counters. “Our aim is to combine freshness and relevance in styles with globally accepted quality and served at affordable price points. We intend to bring in new collections at the shortest intervals thus maintaining freshness in product range at any point in time, irrespective of seasons” says TS Pattabhiraman, Chairman of Kalyan Silks and FAZYO Pvt Ltd.
In the initial phase, FAZYO intends to open fourteen stores across Kerala. The expansion plan includes opening stores in other South Indian states in coming years. The first store opened at Thrissur on September 10.
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