New Delhi: Kamdhenu Paints, one of India’s leading full-scale decorative paint company has rolled out a contest ‘Who has the most colorful winter wardrobe in the group’ to engage customers ahead of / before the New Year 2020. The campaign will be run on Facebook and Instagram for the remainder of December.
Through this contest, Kamdhenu Paints is encouraging customers / viewers to tag and share picture of a friend or family member, on the company’s Facebook page, who they think has the most vibrant wardrobe / colorful winter wardrobe.
The entries will be rated by the jury to choose 5 winning posts. Kamdhenu Paints will then award each winning participant / author of the winning entry.
Commenting on the campaign, Saurabh Agarwal, Director, Kamdhenu Paints said, “Moment marketing and creating seasonal platforms is extremely relevant for consumers as it allows us to be focused on a message that is top of mind and universally relatable for our audience. This year has been a year of moment marketing with brands getting comfortable with digital media as social media platforms lend themselves beautifully for brands to connect and engage with customers. Our latest contest picks up on this trend with creatives to drive / get major customer engagement and build recall for Kamdhenu Paints.”