Kamiliant champions durability with action-fueled ad

Kamiliant champions durability with action-fueled ad campaign

Mumbai: Kamiliant, the vibrant and durable luggage brand by Samsonite, has once again raised the bar with the launch of its latest high-octane campaign. Known for blending strength with style since its inception in 2014, Kamiliant continues to redefine modern travel with products built for every kind of journey — from rugged expeditions to fast-paced urban adventures.

After the resounding success of its first-ever television commercial (TVC), Kamiliant returns with a dynamic sequel that’s bolder, funnier, and packed with action. Featuring Bollywood’s action icon Tiger Shroff and the talented Nikita Dutta, the new TVC takes a hilarious dig at classic Indian period dramas, turning an epic war scene into a dramatic display of Kamiliant’s indestructible toughness.

Where the brand’s previous ad showcased luggage surviving an explosion, this time, Kamiliant takes it a notch higher — right into the heart of a cinematic battlefield. Amidst the chaos, Tiger Shroff’s warrior character roars, “Naam Hai Tiger, kaam hai too much todd-fodd,” as he hurls a flaming mace toward the enemy. But in an unexpected twist, Nikita Dutta blocks the attack using a Kamiliant briefcase as her shield — emerging unscathed and leaving the battlefield stunned.

The ad humorously escalates with flying arrows and cannonballs crashing into the luggage, each blow only reinforcing Kamiliant’s core promise — “Naam Hai Kamiliant, Kaam Hai Toughness!”

Speaking on the new campaign, Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia, said, “Kamiliant embodies resilience and strength, and what better way to showcase that than through epic Bollywood-styled scenes? We wanted to create a campaign that is both entertaining and memorable, which is why we chose the filmy approach. The TVCs highlight our brand’s offering in a fun, larger-than-life scenarios that appeal well to the audience. Just like modern-day travelers need luggage that can handle anything, this TVC series shows that Kamiliant is built to withstand even the most trying situations – be it travel or even combat!”

Adding to the creative vision, Prateek Bharadwaj, Chief Creative Officer, Lowe Lintas, commented, “This campaign takes Kamiliant into a playful, cinematic world where our suitcases become the unexpected hero. Through quirky, filmy scenarios, we’re showcasing the surprising toughness of Kamiliant in a way that’s as entertaining as it is memorable. We wanted to show that Kamiliant can handle just about anything – with a touch of fun and Bollywood flair.”

Kamiliant’s latest campaign doesn’t stop at traditional media. With a smart pivot to the digital space, the brand is rolling out a series of humorous spoofs and creator-led content in the coming weeks. Popular names from TV and digital — including Urvashi Dholakia (famously known as Komolika), MTV’s Raghu-Rajeev, JordIndian, and Mithila Dwivedi — are set to lend their signature style to the narrative, promising to spark conversations and laughter online while reiterating Kamiliant’s unbeatable toughness.

The multi-platform campaign will be showcased across television, digital channels, outdoor media, and social platforms, ensuring Kamiliant’s message reaches travel enthusiasts across India and cements its position as the go-to choice for bold, durable, and stylish travel gear.