Mumbai: India’s leading celebration wear brand, Manyavar, has launched a new ad film under the ‘Naye Rishte Naye Vaade’ campaign featuring the Bollywood heartthrob Kartik Aaryan. The film depicts how the groom, Kartik Aaryan is thoughtful and responsible towards his bride and how he is helping her on several occasions and is ready for the new chapter of his life with her.
The film sheds light on a strong message that only ‘dressing up for a wedding is not enough and it is equally important to be mentally prepared to spend the rest of your life with your partner. In the film, Kartik Aaryan is not only seen adorning striking styles from Manyavar’s wedding collection, but also seen helping and making his bridefeel comfortable with various nuptials like holding her lehenga while she enters the house or removing her heels when she is tired of dancing in it. With a refreshingly new approach, the film sends across a significant message that new relations can be positively built by efforts and togetherness.
“At Manyavar, we have always believed in progressive communication. Through this new film, our aim is to send across the message of embracing new relationships. With Kartik Aaryan, we are confident that he will have an impeccable connect with our audiences.” said Vedant Modi, CMO, Vedant Fashions Limited.
Adding to the thought, Bollywood actor and one of Manyavar’s Brand Ambassadors, Kartik Aaryan shared, “I loved working with Manyavar on this campaign. The message of the campaign film is very heartfelt and I hope we were able to communicate the same with this ad film.”
“This ad embodies the fresh new spirit of relationships in today’s times, which are based on an equal footing and unconditional support. Portrayed through 4 different situations that one encounters in a wedding ceremony, here is the Manyavar groom taking care of his life partner in beautifully surprising ways and standing by her through thick and thin. Naye Rishte Naye Vaade as the ad slogan sums up, is what our Manyavar groom is all about”, quoted Shreyansh Baid, Director at Shreyansh Innovations.