MUMBAI: Katalyst Sports, a division of Katalyst Entertainment has announced the appointment of Mahesh Kumar as its new VP – Alliances and Operations. Mahesh brings with him over 23 years of experience in events, sports production, and brand partnerships.
Katalyst Sports is focussed on creating sports IPs, athlete-led fan experiences, and brand-led alliances that redefine how India engages with live sports.
Before joining Katalyst Sports, Mahesh held senior leadership roles including Head – Events & Operations at LegaXy, and Head – Productions and Operations at Legends League Cricket, where he played a pivotal role in scaling high-impact sports events across India and overseas. His previous stints include Fountainhead MKTG, Wizcraft International Entertainment, and other marquee agencies, contributing to some of the country’s most iconic sports and entertainment properties.
In his new role at Katalyst Sports, he will lead strategic alliances, operations, and end-to-end execution across sporting IPs, brand partnerships, and live experiences.
Nitin Arora, founder, CEO, Katalyst Entertainment said, “Mahesh’s deep domain expertise and stellar track record in operations and alliance building make him a valuable addition to the Katalyst leadership team. As we scale our ambitions in the sports and live entertainment space, his insights and executional strength will be instrumental in driving impact at scale.”
Kumar said, “I am thrilled to be part of the dynamic and fast-growing ecosystem at Katalyst Sports. The vision here aligns perfectly with my passion for creating seamless, large-format experiences that bring fans, brands, and athletes closer than ever before. I look forward to building and scaling exciting new formats with the team.”
