Cochin: Disruption is the Mantra for success of any brand campaign in today’s world of dropping attention span, whether its in Print, Television or Digital Media. Taking a cue from various innovations happening in Print Media, Reliance Trends and Kaumudi TV Channel aptly partnered to disrupt the TVC delivery mechanism by partnering to bring about this innovative form of branding on its network.
The idea of collaboration is to create a special segment and owning a TV break exclusively for Trends to communicate the brand promise of # Get them talking and move up the ladder from mere Spot buying to creating an exclusive space for the Trends campaign during the all-important Onam campaign period
A special Power break segment created on Kaumudi TV during Prime Time for Reliance trends, branded as Trends Break will be captured 22 times per day and will showcase the Reliance Trends branding and brand messaging
The special Trends Breaks will be implemented in between the shows aired on Kaumudi TV, that will feature in addition to the regular mid-breaks of the channel from evening 6 pm till 2330 pm. Every half an hour 2 special breaks – making it 22 Primetime breaks per day for a week, starting from Sunday, 25th August to until the subsequent Saturday. Since it is a weeklong innovation, this whole week will be known as Trends Week on Kaumudi Channel.
Keerthi Suresh, National Film Award Winner for Best Actress is the Brand Ambassador for Trends. And the Trends Break has sure made consumers/viewer’s # Got / Get them talking