Mumbai: It’s time for the country’s biggest super star, Mr. Amitabh Bachchan, to once again host the biggest show of Indian television, Kaun Banega Crorepati (KBC), with its Season 9, starting on August 28th, Monday – Friday at 9:00 p.m. on Sony Entertainment Television (SET).
KBC 9 will be bursting with new lifelines, thrilling gamification and an array of technological advancements in a concisely packaged limited episode season. The hitherto ‘Phone-a-Friend’ lifeline will be revamped this season to Video-A-Friend. Additionally, an aptly titled new life-line ‘Jodidaar’ has been introduced – wherein the participant can bring along a partner to join him/her on the coveted hot seat. The game will be made more exciting with the introduction of a jackpot question for rupees 7 crores. This will be an all or nothing deal, where all the remaining lifelines of the contestants will terminate. The iconic live-sized cheques will be replaced with digital currency transferred directly into winner’s account via Axis Bank.
The viewers will get to reminisce the journey of Kaun Banega Crorepati on Indian television in a special ‘Curtain Raiser’ episode which will be telecast on Sony Entertainment Television on 25th August at 9:00 p.m.
Kaun Banega Crorepati will bring the game closer to the viewers by taking the engagement a notch higher. Jio subscribers can participate daily in the Ghar Baithe Jackpot Jeeto contest and stand a chance to win a Datsun redi-GO car every day. For the first time ever Jio subscribers will have the opportunity to ‘Play Along’ with the on air game and match their knowledge with the contestants on the hot seat.
Produced by Big Synergy, Kaun Banega Crorepati 9 is sponsored by Vivo, Jio, Ching’s, Datsun, Raymond, Axis Bank, Akash Tutorial, Big Bazar and Quick Heal. This year, the show received a record breaking registration of 19.8 million over 7 days.
NP Singh, CEO, Sony Pictures Networks India said, “Kaun Banega Crorepati (KBC) is a show that truly does Go-Beyond the ordinary to touch the lives of people from all walks of life. This show has always exemplified attainment via the power of knowledge. Guided by insights, KBC is back to Indian television in its 9th season, in a new avatar that showcases some game-changing innovations.”
Danish Khan, EVP and Business Head at Sony EntertainmentTelevision (SET) said, “One of the most relevant shows for India, Sony Entertainment Television is happy to present a fast-paced, thrilling, technologically upgraded season 9 of KBC with the most popular host in the television world, Mr. Amitabh Bachchan.”
Siddhartha Basu, Creative Producer said, “The huge number of registrations for a crack at the hot seat is one pointer to the enormous anticipation for the show. Along with much-loved features of the classic format, viewers can look forward to expect the unexpected this season, a turbo-charged version, with novel features, engaging contestants, and vibrant conduct by the host who’s the most – Amitabh Bachchan.”
