New Delhi: Kellogg India has launched Froot Loops to strengthen its offerings in the cereal category and to provide time-pressed consumers with an additional ‘nutritious and tasty’ breakfast option. Kellogg’s Froot Loops is amongst the most popular and fastest-growing cereal brands globally and has been introduced in the Indian market based on strong consumer insights including children. A 285gms box of Froot Loops is priced at INR 175/-.
Kellogg’s Froot Loops is packed with delicious fruity taste, fruity aroma, and bright colors. Each individual loop color is natural and has the flavor of mixed berries with citrus tones and a sweet fruity aroma. It is a multigrain cereal made from corn, wheat, and oats and provides a nourishing option of a balanced breakfast that has the ‘Power of Five’ – Energy, Protein, Calcium, Iron, and Vitamins. This makes Froot Loops a fun part of a complete breakfast.
Speaking on the launch, Sumit Mathur, Director Marketing, Kellogg South Asia said, “Our vision is to make Kellogg’s the most loved kids brand in India by “making the mundane fun” for them. We’ve already made milk chocolatey with Kellogg’s Chocos and now with the launch of Kellogg’s Froot Loops, we are adding a new element of playfulness by making it fruity & colorful. Froot Loops is loved globally and Indian families have time and again asked us to bring the portfolio to the market. In true Froot Loops style, we hope to make their morning’s frootilicious & crunchilicious.”
Froot Loops is being manufactured locally at Kellogg’s manufacturing units in India to ensure faster downstream operations while enabling real-time upscaling based on geographical demand trends. The product is now available in supermarkets, hypermarkets, and general stores, across all major cities in India. Kellogg has also partnered with popular e-commerce and delivery partners like Amazon and Big Basket among others, to upscale distribution and cater pan-India.