Monday, December 11, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Club FM launches Cinema Katha; invites listeners meet top Directors to co-create Audio Cinemas

by MN4U Bureau
February 18, 2021
in Featured, Radio
Reading Time: 2 mins read
A A
Mathrubhumi’s Club FM unveils a new brand identity
Share Share ShareShare

Kochi: Club FM has just launched an innovative concept, Cinema Katha, a distinctive way of story creation, orchestrated by 3 famous film directors.  A week is dedicated to each of the directors.  At the beginning of their turn, each one will announce a story plot which the listeners need to help him develop into a full-blown audio cinema, within that week itself.  The director keeps coming back on the station daily to add twists and turns to the story based on the listener’s feedback in the previous day.

The initiative was launched on 15th February and the daily response rate has been rapidly increasing.  What took us by surprise is the social media conversations on the initiative and Hari Narayanan, famous music director who heard the promotion while in his car, proactively contributing a song for the first movie being directed by Roshan Andrews.  The best story contributors for the day as chosen by the Director also get gratified.  In the days to come we are expecting popular movie stars to be part of the excitement too. Directors Jude Antony and Ramesh Pisharody will be featured next. The final audio cinema, curated by each of the directors will be approx. 20 minutes long and will feature a mix of Club FM voice artists and selected listeners. It will be launched in Club FM and our digital/social assets.

M V Shreyams Kumar,
M V Shreyams Kumar

Commenting on the initiative M V Shreyams Kumar, Managing Director, Mathrubhumi Group said “We have disrupted the radio space in Kerala. As the No.1 station, it was the most daring act of a complete transformation.  We were more than sure our listeners would receive it well as we did nothing other than putting them at the center of our framework.  Cinema Katha is yet another challenger initiative from us, un done before.  We are delighted that Pulsar NS200 saw the merit in the lead association with the property, along with other clients.  We also have immense satisfaction that our audience has received this initiative too with open arms”

Tags: Cinema KathaClub FMM V Shreyams Kumar Mathrubhumi Group

RECENT POSTS

Sun TV Network donates 5 crores towards Michaung Cyclone relief fund
Featured

Sun TV Network donates 5 crores towards Michaung Cyclone relief fund

December 11, 2023
0

Sun TV Network has donated 5 crores towards relief fund for the Michaung Cyclone. Kalanithi Maran, the Chairman and his...

Read more
Suta gets in Bollywood mode for wedding season
Campaigns

Suta gets in Bollywood mode for wedding season

December 11, 2023
0

Suta has released its brand campaign, taking on the wedding season, and inspired by Bollywood. The campaign has been conceptualised...

Read more
Sony Sports showcases the never-say-die attitude that comes with sport
Campaigns

Sony Sports showcases the never-say-die attitude that comes with sport

December 11, 2023
0

Sony Pictures’ sports network has released its brand film, focusing on sport being the university of life. It is a...

Read more
Ogilvy India wins Global Grand Effie for “Cadbury Celebrations - Shah Rukh Khan My Ad”
Advertising

Ogilvy India wins Global Grand Effie for “Cadbury Celebrations – Shah Rukh Khan My Ad”

December 11, 2023
0

The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie...

Read more
Tata Play lets brands split one ad slot for multiple audiences with Addressable Ads
Cable & DTH

Tata Play lets brands split one ad slot for multiple audiences with Addressable Ads

December 11, 2023
0

Content distribution platform Tata Play has introduced Addressable Ads for linear television. The  addressable TV advertising technology enables advertisers to selectively...

Read more
Mamaearth celebrates seventh anniversary
Featured

Mamaearth celebrates seventh anniversary

December 11, 2023
0

Personal care brand Mamaearth is celebrating seven years of offering natural personal care products. The brand, with safe, toxin-free products,...

Read more

LATEST NEWS

Suta gets in Bollywood mode for wedding season

Suta gets in Bollywood mode for wedding season

December 11, 2023
Sony Sports showcases the never-say-die attitude that comes with sport

Sony Sports showcases the never-say-die attitude that comes with sport

December 11, 2023

ANALYSIS

Ad volumes surge by 17pc during ICC World Cup 2023: TAM Sports
Analysis

Ad volumes surge by 17pc during ICC World Cup 2023: TAM Sports

December 9, 2023
0

According to TAM Sports-ICC World Cup 2023 Commercial Advertising on Television, the 48 matches witnessed indexed growth of 17pc in terms...

PEOPLE

Ogilvy Mumbai Names Anurag Agnihotri 'Chief Creative Officer – West'
Featured

Ogilvy Mumbai Names Anurag Agnihotri ‘Chief Creative Officer – West’

December 11, 2023
0

Ogilvy Mumbai has elevated Anurag Agnihotri to Chief Creative Officer (West). He will report to the Ogilvy India CCOs, and...

Charanpreet Arora resigns

Chanpreet Arora resigns as Senior VP and Business Head at Viacom18 Digital Ventures

December 8, 2023

MARKETING

Mamaearth celebrates seventh anniversary
Featured

Mamaearth celebrates seventh anniversary

December 11, 2023
0

Personal care brand Mamaearth is celebrating seven years of offering natural personal care products. The brand, with safe, toxin-free products,...

Subscribe to Newsletters

ADVERTISING

Ogilvy India wins Global Grand Effie for “Cadbury Celebrations - Shah Rukh Khan My Ad”
Advertising

Ogilvy India wins Global Grand Effie for “Cadbury Celebrations – Shah Rukh Khan My Ad”

December 11, 2023
0

The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie...

Dentsu Creative explores trends for 2024; seeks the power of joy in the face of anxiety

Dentsu Creative explores trends for 2024; seeks the power of joy in the face of anxiety

December 11, 2023
GroupM retains more than $1.7 billion in billings in Q1—Q3 2023: COMvergence rankings

GroupM retains more than $1.7 billion in billings in Q1—Q3 2023: COMvergence rankings

December 9, 2023

PRINT

Anant Nath of Delhi Press elected AIM President
Featured

Anant Nath of Delhi Press elected AIM President

November 17, 2023
0

The Association of Indian Magazines (AIM) has announced office bearers elected at its AGM held on November 17, 2023. Anant...

The Hindu Businessline Changemaker Awards 2023: RBI is 'Changemaker of the Year'

The Hindu Businessline Changemaker Awards 2023: RBI is ‘Changemaker of the Year’

November 7, 2023
WAN IFRA Asian Media Awards 2023: Living Media, India Today, The Hindu and Dainik Jagran shine

WAN IFRA Asian Media Awards 2023: Living Media, India Today, The Hindu and Dainik Jagran shine

November 6, 2023

THINK THROUGH

Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem
Exclusive

Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem

October 30, 2023
0

The Indian media and broadcast world was sailing through its worst period during the aftermath of the pandemic. Adding to...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Sun TV Network donates 5 crores towards Michaung Cyclone relief fund

Sun TV Network donates 5 crores towards Michaung Cyclone relief fund

December 11, 2023
Suta gets in Bollywood mode for wedding season

Suta gets in Bollywood mode for wedding season

December 11, 2023
Sony Sports showcases the never-say-die attitude that comes with sport

Sony Sports showcases the never-say-die attitude that comes with sport

December 11, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2023 All rights reserved.