Finolex Cables has unveiled the next edition of its #NoStressFinolex campaign to promote its range of smart switches, irons and switchgear.
The integrated campaign will straddle multiple media channels including TV, radio, digital and OOH. The campaign includes three ad films featuring actor Kiara Advani.
The films feature Advani trying to create social media content with her pet dog Joey to impress audiences. They also feature a lady playing her domestic help, Shanta. Each of the films promotes one of the product ranges, which aid the Advani-Joey duo in creating content that goes viral and is visually appealing. Advani explains to Shanta the advantages of each of the Finolex products.
Amit Mathur, President, Sales & Marketing, Finolex Cables, said, “With this campaign, we are excited to showcase our new Smart Switches, Irons, and Switchgear range through an engaging and comprehensive approach. Our smart switches enable the consumer to operate the switch using a remote, through virtual assistants or by using the touch panel manually.”
He added, “Our aim with these captivating TVCs is to showcase how our products seamlessly integrate into contemporary lifestyles, offering not just functionality but a hassle-free experience. Continuing with Kiara Advani, as the face of our brand is a delight. The association further fortifies our brand’s connection with existing customers and helps attract millennials and Gen Zs too.”
The films will be released across general entertainment channels (GECs), news channels, regional channels and social media platforms.
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