Interactive educational indoor entertainment theme park chain KidZania India has announced the appointment of Hasmukh M Gorava as its Marketing Head.
He has served as DGM Marketing at amusement theme park Imagicaa Mumbai earlier. A Kidzania statement informed that Gorava played a pivotal role in planning the go-to-market strategy for Imagicaa, helping the brand attain 70 pc market share in three years. His strategic efforts positioned Imagicaa as India’s top entertainment destination for schools, it added.
Rahul Dhamdhere, CMO, KidZania India, said, “We are excited to welcome Hasmukh M Gorava as the Marketing Head. His extensive experience and strategic approach will undoubtedly enhance our marketing initiatives. Hasmukh’s commitment to driving brand visibility and consumer awareness resonates with KidZania’s mission to provide enriching experiences for children.”
Gorava remarked, “I am truly honoured to be a part of KidZania, an esteemed organisation that has consistently led the industry. I look forward to utilising my expertise to contribute to KidZania’s success, both in India and on the international stage.”
In addition to leading KidZania’s marketing efforts, Horava’s responsibilities will include building campaigns and communication strategies in interactive media and direct marketing programmes, the statement added.
He will focus on increasing visitors’ attendance, developing pricing strategies to maximise profit, and monitoring trends to identify new offers and services.
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(This information is published from a press release.)