Mumbai: Kingfisher, the King of Good Times has rolled out one of the most innovative campaigns this IPL season. Resonating with this year’s ‘Rap’ theme, Kingfisher has revamped its signature Oo La LaLa Le O by making the cricketers who are divided by teams, to tune themselves to the rapped signature jingle of Kingfisher together.
Celebrating the true spirit of cricket and kingfisher, the cricketers can be seen jamming and dropping the mic in a never-seen- before avatar. This motivational rap spreads the true message of Kingfisher – Divided by teams, United by Kingfisher. The rap anthem, waxes off the concept of division but focuses on the good times by upholding the true spirit of cricket.
Speaking on the campaign, Gurpreet Singh, Divisional Vice President of Marketing, UBL, said “We understand the dynamic audience and the rap culture which has recently gained momentum in India. Our latest campaign highlights the game of cricket as more than just a sport, but as a medium which brings diverse people together with great pomp and show. Amalgamating the essence of rap, cricket and our tagline divided by team united by KF, we are confident that the rap jingle will spread the good times during the most celebrated cricketing season of the country.”
Further adding on about the TVC, Kundan Joshee, Senior Vice President and Managing Partner at Wunderman Thompson said “The strength of a brand is in how it carries on and refreshes its proposition for younger and newer audiences. And this new commercial from Kingfisher in the form of a rap music video does just that.”