Mumbai: Too Yumm!, from the house of Guiltfree Industries, the FMCG division of the RP-Sanjiv Goenka Group has awarded its digital media mandate to Kinnect. The account was won following a multi-agency pitch.
Through this partnership, Too Yumm! is looking at capitalizing on digital to grow and promote their brand presence. To strengthen this growth and elevate consumer affinity, Kinnect will manage the brand’s social media marketing, online reputation management, and influencer outreach requirements. Additionally, Kinnect will be responsible for developing and delivering a robust strategy to execute campaigns across digital channels.
“We are looking forward to step-changing consumer engagement and conversations with our iconic brand Too Yumm. Today consumers demand a meaningful relationship with their brands and digital offers us the way to do this. With the all-round digital capabilities of team Kinnect we are excited to partner with them on our journey on building meaningful consumer engagement.” stated Rajeev Khandelwal, CEO – Guiltfree Industries, RP-SG FMCG.
Talking about the account win, Rohan Mehta, CEO – Kinnect, added, “We are excited to partner with such a dynamic brand and at a time when the snacking industry is poised for significant growth. This is a great opportunity for us to put forward our strategic thinking and integrated solutions to drive ROI for the brand’s media investments. Establishing a unique positioning and tonality for the brand on digital, we endeavour to create truly path-breaking digital experiences for its consumers.”