Kishore Kangokar, former Client Lead, South – Performance at Wavemaker has been named as the Head of Marketing of Restolex Coir Products Ltd (Restolex Mattress).
In his career span of over 15 years, Kangokar has handled various roles, starting right from campaign management, heading the planning & operations team. He played key roles in building strategies for key clients from FMCG, BFSI, real estate, jewellery, retail verticals & took care of entire performance marketing for all Wavemaker (Maxus – GroupM) South India clients. In his role as the Client Lead, Kangokar was responsible for account strategy, media planning and buying & operations.
Before his stint with Wavemaker, he held the position of Group Head- Media at Position2 where he was managing all the media projects (B2B & B2C segments with a major focus on B2B vertical interacting with diverse media partners across geographies).
He worked with Microsoft as Senior Ad Operations Executive where he managed advertiser operations for Microsoft O&O sites and independently handled publisher operations/servicing for India business.
Speaking on Kangokar’s appointment, Daveed Kuruvilla, Director of Restolex said, “We are delighted to onboard Kishore Kangokar, a brilliant media strategist. His deep media insights, experience and technical know-how are phenomenal. Restolex is looking to tap into a brand name that had been around for decades and sold over a million mattresses. We are looking to educate people about the importance of sleep, while also showing them that Restolex stands out in terms of quality, service and comfort. We found Kishore a force that can drive this message across national and international markets and help keep reverence of Restolex as a brand associated with a good night’s sleep.”
Speaking about his new role Kangokar said, “I am thrilled to be part of Restolex’s bustling legacy of 40 years. The industry has deemed Restolex as the market leader in institutional mattress sales and it is only growing in the retail sector; thronging and augmenting generations of loyal customers. It would be an honour partaking in growing the business of this giant, further, by using my media expertise to enhance the same.”