New Delhi: KlugKlug, a global Influencer Marketing SaaS platform, has raised an undisclosed amount in a fresh funding round led by a consortium of high-profile investors. The round includes founders of unicorn startups, ex-CXOs, ex-CMOs, and notable angel investors spanning multiple industries. The capital will be used to propel the company’s goal of achieving 10x growth in the next two years—a journey already well underway, with strong momentum recorded in Q1 2025.
The funding will also support KlugKlug’s aggressive expansion plans across key international markets, with a focus on India, the Middle East and North Africa (MENA), South Asia, and Southeast Asia. The investor group will go beyond financial backing to act as strategic partners, aiding scale-up initiatives and market-specific go-to-market strategies.
As part of its strategic roadmap, KlugKlug has onboarded influential industry leaders as advisors, including Lloyd Mathias, Amit Jain (CarDekho), Gaurav Agarwal (Tata 1MG), and Indranil Chakraborty (StoryWorks).
“We’re witnessing more CMOs and marketing professionals embrace the tech as an essential part and not just a feel-good factor in influencer marketing decisions. KlugKlug has earned the role of a trusted asset for brands. We have so many testimonials of professionals who were looking to refine their strategies and saw instant wins from day one. It’s exciting to see global and local brands alike leverage KlugKlug to make smarter decisions and easily maximize their campaign impact,” added Vaibhav Gupta, Co-founder and CPO, KlugKlug
“We believe that global influencer marketing is at an inflection point, and brands are demanding deeper insights, better ROI, and more transparency in their influencer collaborations. This funding will enable us to not only expand into new geographies but also work on the tech aspect to provide unparalleled value to our clients. The strategic depth brought in by our investors will play a critical role in this journey,” said Kalyan Kumar, Co-founder and CEO, KlugKlug
With over 200 Indian and global brands as clients across categories like FMCG, D2C, Beauty, Electronics, Health & Lifestyle, and e-commerce, KlugKlug has carved a strong niche in the rapidly evolving influencer marketing space.
The platform’s AI-powered engine analyzes over 300 million influencers across 150+ countries and 160+ languages, offering brands data-rich insights into audience demographics, engagement patterns, and influencer authenticity—enabling smarter, high-ROI collaborations.
