Mumbai: Etude, a Korean beauty brand has announced actress Palak Tiwari as its first-ever brand ambassador in India. Tiwari the company explains a rising star in the Indian entertainment industry. The association is like turning to a new page in a storybook said the company.
Etude offers makeup and skincare products and it said that the goal is to encourage creativity and individuality in makeup expression. The brand is available on e-commerce websites such as Nykaa, Tira, Amazon, Myntra, Maccaron and Boddess.
Etude said that it adopts an innovative and playful approach to cosmetics. Their range of makeup and skincare products it explains goes beyond functionality, offering a fusion of technology and packaging. From pigmented lip tints in a spectrum of shades to skin-perfecting cushion foundations, Etude said that its goal is to empower consumers to explore their creativity and express their personalities through their beauty choices.
Etude said that it understands the demands of modern life, which is why their Fixing Tints are a perfect companion for those with on-the-go lifestyles. These lip stains the company claims boast staying power, being both transfer-proof and smudge-proof.
The Etude Glow Fixing Tint targets those seeking a long-lasting lip stain that combines colour with a touch of hydration. Meanwhile the Etude Dear Darling Water Tint is a multi-use product. This tint can be used on both lips and cheeks, offering a lightweight, water-like texture. The buildable formula allows for creation of various looks, from a subtle hint of colour for a natural flush to a bolder pop for a statement look said the company. There are a range of shades like cherry, strawberry, and orange to cater to a variety of preferences.
“I’m thrilled to become a brand ambassador for Etude. Being part of a brand that empowers people to embrace their uniqueness is incredibly exciting, and I can’t wait to embark on this journey with Etude. I absolutely adore Etude’s Water Tints and Fixing Tints! They’re my go-to because of their versatility. Not only do they add a pop of color to my lips, but I also love using them as blush and even eyeshadow for a coordinated look.” – Palak Tiwari
“Etude is doing exceptionally well in the Indian market. Etude, a popular K-beauty brand, particularly resonates with Gen Z due to its youthful, vibrant, and cute packaging. Welcoming Palak Tiwari as Etude’s Brand Ambassador reflects our commitment to connecting with our target audience. Palak’s youthful energy and relatable persona make her a perfect fit for representing Etude’s Gen Z-centric image in India. We believe her endorsement will further enhance the brand’s appeal and visibility among Indian consumers, especially the younger demographic.” – Paul Lee, MD, country head Amorepacific India
Etude’s decision to choose an Indian Brand Ambassador reflects our commitment to connecting with the diverse Indian consumer base. We are incredibly excited to have Palak Tiwari join the Etude family as our brand ambassador in India. We can’t wait to see Palak Tiwari bring Etude’s fun and creative spirit to life”said Mini Sood Banerjee marketing head, assistant director Amorepacific India
‘’Palak’s endorsement can help Etude penetrate new demographics and increase brand awareness among Indian consumers. We believe she will inspire our customers to explore and express their unique beauty,” said Joel Ju Hyeon Park brand manager Etude India
