Mumbai: KPMG in India has announced a strategic alliance with CleverTap to enhance customer engagement and retention capabilities as part of enterprise transformation initiatives.
The collaboration brings together KPMG in India’s Connected Enterprise and advisory expertise with CleverTap’s AI-enabled customer engagement and retention platform. The alliance is aimed at enabling organisations to deliver more personalised customer experiences while maintaining alignment with governance, security, and broader business priorities.
The partnership will initially focus on organisations across the BFSI, retail, and consumer markets, integrating CleverTap’s analytics and orchestration capabilities into KPMG-led transformation programs. This approach is expected to help enterprises better connect customer data with execution and adopt more coordinated, lifecycle-based engagement strategies.
Through this alliance, KPMG in India will contribute its consulting strengths across operating model design, governance, risk, and compliance, complemented by CleverTap’s platform capabilities including real-time analytics and AI-driven engagement tools. Together, the companies aim to support businesses in improving customer engagement, strengthening retention efforts, and enhancing customer lifetime value.
The collaboration is also designed to help organisations reduce churn and drive sustainable revenue growth, while navigating evolving regulatory requirements.
Commenting on the partnership, Ram Seshadri, Partner, Digital Cloud Solutions, KPMG in India, said, “Our alliance with CleverTap strengthens our ability to help organisations activate insights responsibly and scale customer engagement in a measured, sustainable way. By bringing together our transformation-led consulting approach with CleverTap’s analytics-driven platform, we aim to support companies as they work to deepen customer relationships in a rapidly evolving digital and regulatory environment.”
Anand Jain, Co-founder and Chief Marketing Officer, CleverTap, added, “Enterprises don’t just need more data; they need intelligence to deliver personalized experiences. By combining KPMG in India’s transformation expertise with our all-in-one customer engagement platform, powered by CleverAI™, we’re equipping brands to deliver true 1:1 personalized journeys that increase customer lifetime value.”
By combining strategic advisory capabilities with advanced engagement technology, the alliance aims to help organisations build more resilient, customer-centric ecosystems in an increasingly digital-first landscape.
