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Leading brands and agencies bag top awards at IndIAA Awards 2024

by MN4U Bureau
August 23, 2024
in Advertising, Events
Reading Time: 6 mins read
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Leading brands and agencies bag top awards at IndIAA Awards 2024
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  • Google wins in ‘Telecom, Technology & Logistics’, while Colgate-Palmolive in ‘Personal Care’ categories respectively 
  • Ogilvy wins 4, Moonshot fetch 3 awards in multiple categories.
  • RedBus bags the Travel, Tourism and Hospitality segment. 
  • EssenceMediacom & Wavemaker win three trophies each; while Havas Media, Madison Media, Mindshare & IPG Mediabrands take home two each.  
  • St. Jude India ChildCare Centres & Urban Company were joint winners in the ‘Voice of Change’ category 

Mumbai: The 9th edition of the prestigious IndIAA Awards presented by the  India Chapter of International Advertising Association saw the finest minds of advertising converge to celebrate creativity and excellence in the industry. 

OPEN was the Associate Partner, while Teads, Mobligent Media Pvt Ltd, The Indian Express, Dinamalar and  Bobble AI were Supporting Partners for the illustrious event. 

An annual endeavor to identify, encourage and honor storytelling at its unique and creative best, the IndIAA Awards 2024 once again set the benchmark for unearthing stellar campaigns from the advertising industry’s finest.

Spread across 19 different segments and categories, more than 15 agencies were rewarded for their bold ideas, fresh concepts and gripping content during the event. 

Chosen from a select list of more than 300 nominees, the year’s awards saw a tough fight in many categories, with judges also awarding joint awards in one special segment. 

Creative agencies like Ogilvy fetched 4 trophies, while Moonshot fetched 3. Other agencies to win were MullenLowe Lintas, tgthr, Talented, Manja, Enormous Brands, Toaster, BBH India, The Script Room, Havas Media and McCann Worldgroup. 

On the brand side, Colgate-Palmolive snagged an award in the ‘Personal Care’ category, while Swiggy won in the ‘Online Classifieds, Commerce and Services’ segment. 

Google fetched a trophy for its ‘Dhoondenge Toh Milega’ campaign, while TVS Motor Company won an award for its ‘Protect Little Riders’ campaign. 

IndIAA Awards’ ‘Voice of Change’ category saw two joint winners take home the trophy as Ogilvy and Talented shared the coveted trophy. 

‘Tempest Advertising’ was honored with the esteemed IAA Cause Related Award for their compelling and transformative Awareness Campaign on Autism.

IAA IndIAA Awards Chairman, Abhishek Karnani said, “This is the 9th edition of the IAA IndIAA Awards, an unique creative award show that recognizes advertising excellence. The esteemed presence of the country’s top marketers, creative agencies, media agencies, production houses, PR agencies and industry leaders here tonight is a testament to the significance of this occasion.

Unlike traditional award shows, the IndIAA Awards do not rely on entries. Instead, the work has to speak for itself, just as it speaks to the consumers it aims to persuade. Another distinguishing feature of the IndIAA Awards is that the judging is carried out by senior marketers who own and invest in the brands. This brings a valuable perspective from those who truly understand the challenges and objectives of effective advertising. As we gather to recognize the best from July 2023 to June 2024, let’s also celebrate IAA’s unwavering commitment to demonstrating how creativity can be a force for good.”

Rohit Jawa, Jury Chairman, and CEO & Managing Director, Hindustan Unilever Limited, said, “As we celebrate the ninth year of this remarkable event, I am truly honored to have served on the jury. The IndIAA Awards continue to stand out for their commitment to recognizing campaigns that genuinely impact consumers. Today’s marketing landscape is brimming with dynamic and fresh creative thinking, and it’s inspiring to see how big ideas and storytelling drive not only commercial success but also cultural influence.” 

PFA the complete winners list 

Category 
AUTOMOTIVES & ACCESSORIES 

Gulf Oil | Pride | Insta Pick Up

Client : Gulf Oil 

Creative Agency: DDB Mudra

BANKING AND FINANCE

CRED | Favour | Upgrade To CRED UPI

Client : CRED 

Creative Agency:  Moonshot 

CONSUMER DURABLES & UTILITIES 

Samsonite | Tested Like Samsonite (2024)

Client : Samsonite India 

Creative Agency: Social Beat

Media Agency : IPG Mediabrands India

CONSUMER ELECTRONICS 

Fire-Boltt | Gale Toh Mil

Client : Boltt  (Savex Technologies)

Creative Agency: Moonshot

Media Agency : EssenceMediacom

CORPORATE (Joint Winners in this category)
TVS Motor Company | Protect Little Riders

Client : TVS Motor Company

Creative Agency: MullenLowe Lintas Group

Media Agency : Motivator

DailyHunt | Elections | One Vote  

Client : DailyHunt (VerSe Innovation) 

Creative Agency: What’s Your Problem

Media Agency : EssenceMediacom

EDUCATION & LEARNING 

Henry Harvin | Upskilling Courses | Stuck In The Wrong Job?

Client : Henry Harvin Education

Creative Agency: Inhouse 

Media Agency : Henry Harvin Pvt Ltd

ENTERTAINMENT & MEDIA, GAMING 

Prime Video | Everyone Is Talking Prime | Tripathy | Bajpayee

Client : Prime Video India 

Creative Agency: Manja

Media Agency : IPG Mediabrands India

FASHION & ACCESSORIES 

CaratLane | Postcards | Khul Ke Karo Express

Client : CaratLane

Creative Agency: BBH India

Media Agency : Madison Media 

FOOD & BEVERAGES – (Joint Winners in this category)
Brooke Bond Red Label | Swad Apnepan Ka | Train

Client: Hindustan Unilever Ltd

Creative Agency: Ogilvy  

Media Agency : Mindshare

Lahori Zeera | Har Koi Peera Lahori Zeera

Client : Lahori Zeera

Creative Agency: Enormous Brands

Media Agency : Scribbles

Home Care Essentials, Misc. Home Goods & Stationery

Harpic | Loocator

Client : Reckitt

Creative Agency: tgthr

Media Agency : Wavemaker

Home Decor, Infra & Fittings 

Fevicol | Jugalbandhi

Client : Pidilite

Creative Agency : Ogilvy India  

Media Agency : Madison Media 

INSURANCE 

PhonePe |  Stop Running Away | Monthly Premium

Client : PhonePe

Creative Agency : The Script Room

Online Classifieds, Commerce & Services 

Swiggy | Gulab Jamun Uncle Returns | Right On Time

Client : Swiggy 

Media Agency : Havas Media India 

PERSONAL CARE 

Colgate MaxFresh | Neend Bagao Taazgi Jagao

Client : Colgate-Palmolive (India) Ltd

Creative Agency : Ogilvy India  

Media Agency : Wavemaker 

Pharma Hygiene & Wellness 

Bold Care | #TakeBoldCareOfHer

Client : Bold Care 

Creative Agency : Moonshot 

Real Estate & Related 

Housing.com | Housing Assist | Parr Se Perfect (2024)

Client : Housing.com

Creative Agency : McCann Worldgroup

Media Agency : Havas Media India 

Telecom, Technology & Logistics 

Google | Dhoondenge Toh Milega

Client : Google 

Creative Agency : Toaster

Media Agency : EssenceMediacom

Travel, Tourism & Hospitality 

redBus | Yeh Time Pass Skip Karo

Client : RedBus

Creative Agency : Leo Burnett India

Media Agency: Wavemaker

Voice of Change – (Joint Winners in this category)
St. Jude India ChildCare Centres | The Impossible Choice

Client: St. Jude India ChildCare Centres 

Creative Agency: Ogilvy India   

Media Agency : Mindshare

Urban Company | Chhoti Soch, Bada Kaam

Client : Urban Company 

Creative Agency: Talented 

Tags: Colgate-PalmoliveEssenceMediacomGoogleHavas MediaIndIAA Awards 2024IPG MediabrandsMadison MediaMindshareOgilvyredbusSt. Jude India ChildCare CentresUrban CompanyWavemaker

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