Mumbai: Leica India, known for its cameras and sports optics, has hosted an exclusive event at Taj Lands End in Bandra, Mumbai, on September 27, 2024, to introduce Chef Ranveer Brar as the brand’s new ambassador. The evening celebrated Leica’s legendary craftsmanship while unveiling the Leica Q3 43, the latest addition to its distinguished camera lineup.
The event was a gathering of notable personalities, marking a significant moment for both Leica and Brar, who shares a deep connection with the brand’s ethos. As a celebrated chef and storyteller, Brar’s creative vision aligns perfectly with Leica’s commitment to capturing authentic visual narratives. Together, they aim to inspire audiences to appreciate the art of both culinary and visual storytelling, encouraging photographers to capture life’s iconic moments with precision and clarity.
Attendees at the event included prominent figures such as Ms. Latika Nath, Ashraf Abbas, Amit Asher, Larissa D’sa, Siddharth Kerkar, and Sooni Taraporevala, who experienced firsthand Leica’s renowned German craftsmanship.
The highlight of the evening was the introduction of the Leica Q3 43, which is priced at Rs 6,55,000. This camera features the newly developed APO-Summicron 43 f/2 ASPH. lens, renowned for its ability to mirror the natural perception of the human eye and produce distortion-free images. The Q3 43 promises extraordinarily sharp, high-contrast images across all lighting conditions.
Visually, the Leica Q3 43 sets itself apart with a new grey leather finish that elegantly contrasts the classic black body, honoring Leica’s iconic design. Despite the sophisticated construction of its lens, the camera remains compact and lightweight, making it an ideal companion for photographers seeking both portability and high performance. Its tiltable 3-inch high-resolution touchscreen adds flexibility for capturing unique perspectives in both photography and videography.
While talking about the collaboration, Chef Ranveer Brar, Brand Ambassador of Leica India, said, “One may not realise it, but culinary and visual arts share an intrinsic quality—both are means of telling stories and preserving the essence of one’s experiences. Whether I am cooking or capturing photographs, my creative process is rooted in honesty and authenticity. And these values are reflected in Leica as a brand. My journey with Leica is as old as my fascination with visual storytelling. Its cameras allow me to capture images with remarkable authenticity and emotional depth. I am thrilled to partner with a brand that shares my creative vision!”
Sunil Kaul, Managing Director at Leica Camera Asia Pacific added, In a culturally rich country like India, we wanted to connect with audiences through a language they know best – food and their favourite chef, Chef Ranveer Brar. His passion for food and love for Leica are in alignment as Chef Ranveer dedicates attention to detail in his creations as to his appreciation of the hand-crafted products manufactured by Leica. Ranveer’s appreciation for visual storytelling allows him to connect and inspire others through photography, making him the perfect new family member for Leica India. We are excited to partner with him and take a step further in our commitment to advancing the art of photography in the land of diversity.”
He added, “The launch of the Leica Q3 43 at the event marks another milestone in our dedication to pushing boundaries and nurturing a global community of visual artists. With its 43mm focal length, this camera captures moments just as the human eye sees them, preserving the authenticity and emotion of each scene in the most natural and unadulterated way. We are excited to see how this new innovation inspires the next generation of photographers to push creative boundaries and explore new ways of seeing the world.”
Leica’s entry into the Indian market has been facilitated by FCE Lifestyles Pvt Ltd, managed by Mr. Manish Nichani, which operates the Leica Store India in Connaught Place, New Delhi. The store serves as a hub for photography enthusiasts, offering a premium experience beyond traditional retail.
The launch event in Mumbai represented a unique fusion of artistry, storytelling, and Leica’s rich legacy, bringing together a vibrant community of creatives, media, and industry professionals to celebrate this exciting new chapter for the brand.
