Mumbai: Lenovo India and Intel have unveiled the third season of their celebrated Brave New Art campaign, taking innovation and storytelling to new heights with AI-powered creativity. Conceptualized by FCB Kinnect, the campaign—titled ‘Smarter AI For You’—introduces the Lenovo Yoga Slim 7i AE, a laptop designed to enhance artistic expression through AI-driven tools.
Unlike its previous editions, which focused on collaborations between creators from different artistic fields, Brave New Art Season 3 shifts the spotlight to the intimate relationship between a writer and her creative process. The campaign’s latest film features renowned author Anuja Chauhan, illustrating how the Intel-powered Lenovo Yoga Slim 7i AE becomes a seamless extension of her storytelling, amplifying creativity while preserving the author’s unique narrative style.
Chandrika Jain, CMO, Lenovo India, commented, “Brave New Art Season 3 is all about making AI work for you. The Lenovo Yoga Slim 7i Aura Edition is designed to learn from you, get smarter, and adapt to your needs—whether you’re a UX designer, musician, artist, architect, or an author like Anuja Chauhan bringing a story to life. At Lenovo, our goal is to provide the tools to unlock your creativity, tell your stories, and bring your ideas to life with ease.”
Neville Shah, CCO, FCB Kinnect & FCB/SIX India, added, “AI is a tool that empowers. It’s not the idea—it never is. And that was simply the idea behind Brave New Art’s new season: using and pushing technology to help humans create. That’s where we got Anuja—to bring her vision to life. What an exciting time to be alive.”
George Chacko, Director – Global Accounts, Intel APJ, shared his excitement about the initiative, stating, “At Intel, we believe technology should empower creativity and innovation. Partnering with Lenovo for three seasons of Brave New Art has showcased how boundless creators are and how human skills can push beyond the mundane. But in this season, the use of Intel-powered AI PCs demonstrates how AI can unlock new possibilities for authors and artists, helping them push the boundaries of their craft and connect with audiences in unique ways. We’re very excited to see how this season inspires young artists and creators to push their limits.”
Anuja Chauhan, reflecting on her experience, said, “Collaborating on this ambitious project was a powerful reminder of how AI can truly amplify creativity. Everyone talks about AI replacing creators, but we really had to work together as partners! After countless iterations and weeks of experimentation with the Lenovo Yoga Slim 7i AE, we crafted a one-of-a-kind short film that seamlessly blended human ingenuity with machine intelligence, achieving what traditional tools couldn’t.”
