Lenovo launched a series of films as part of its campaign for the ICC Men’s Cricket World Cup 2023. The campaign leverages the passion of Indian cricket fans and pitches Lenovo laptops as the ideal gadgets to watch cricket on, thanks to its features.
The first film showcases the device’s durability, as even after being knocked down by the dog, the laptop is in perfect condition, allowing the youngster to see the match. A second film highlights the smart login feature where it unlocks instantly, making sure you miss no part of the match. The third film shows a young woman multitasking – handling work on her laptop, while keeping a tab on the match and alerting her father when the match starts. Each film says the tech is so good, that “You’ll wish everything was a Lenovo”.
https://www.youtube.com/watch?v=yhykmZ2LBAY
https://www.youtube.com/watch?v=BbVd3Ky3Mh0
https://www.youtube.com/watch?v=esnwMkewD_c
Chandrika Jain, Marketing Director, Lenovo India, said, “Our brand campaign showcases Lenovo’s commitment to innovation and technology and highlights its wide range of consumer products and services that are custom-designed for versatile users. We believe that the World Cup is the perfect platform to connect with millions of Indian consumers who are passionate about cricket and technology. The campaign will position Lenovo’s seamless tech prowess in everything that consumers demand every day.”
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