Mumbai : One of India’s premier private bank HDFC Bank has awarded its creative mandate to Leo Burnett. following a multi-agency pitch. Havas is the incumbent agency of the bank, The HumanKind approach of Leo Burnett helped it win the business.
Leo Burnett is currently working on an integrated campaign titled “Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein,” to reinforce the brand’s position as India’s premier digital bank in India.
The new campaign talks about HDFC Bank’s products and offerings, from banking service to loans, investments, one click payments and one click shopping – all digitally accessible to customers through the bank’s mobile application.
Confirming the development, Kartik Jain, Executive Vice President and Head – Marketing, HDFC Bank, said, “Customer centricity is key to our marketing success. Going forward we want to intensify our focus on highlighting how digital banking is enabling customer convenience. We have been at the forefront of launching services that use the latest technologies to benefit our customers. We wanted to partner an agency that understands consumer behaviour effectively and uses the power of integration to communicate Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein positioning amongst our existing and potential customers.”
Saurabh Varma, CEO, Leo Burnett India, added, “As a HumanKind agency, we believe in unleashing the true potential of a brand by defining its purpose and creating communication that is strategic, meaningful and effective. We have a clear mandate to bring our multi-displinary approach for creating an integrated narrative for HDFC Bank that would shine the spotlight on their digital offerings. This will help us partner HDFC Bank in achieving the change they are looking for in their business.”
HDFC Bank is one of India’s premier banks providing a wide range of financial products and services to its 32.6 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.
The Bank has been named the ‘Most Valuable Indian Brand‘,according to rankings done by BrandZ for the second consecutive year.