Mumbai: Leo Burnett India has roped in Arjuna Gaur from M&C Saatchi, Kuala Lumpur as the Executive Creative Director. He has a robust 10 years of experience, including stints at Grey and BBDO India.
Gaur will report to Raj Deepak Das, Chief Creative Officer, Leo Burnett, South Asia and He will be based in New Delhi and lead the creative function of the North operations.
On his appointment, Gaur said, “Most people I met prior to joining Leo Burnett, spoke with great authority about the future of advertising and how their respective agencies were going to define it. Raj on the other hand, spoke very fast, threw a million ideas at me. A million very good ideas. Now the truth is, nobody really knows the future of advertising. Not even that hipster on stage with the big slide on ‘storytelling in the digital age’. So when someone tells you that they love cool s**t and we should get together and create more cool s**t, you go with it.”
Raj Deepak Das said, “I have met a multitude of creative people in my career, but Arjuna is one of those few people who personifies ‘creativity’. We have worked together for seven-eight years at BBDO India, and I love the energy he brings to the table. I love that he is a geek, I love that he understands human behaviour, applies it to his craft, and makes the ad-meet-the-tech-meet-the-idea. And most of what he knows is self-taught. He is truly an all-rounder, and I am happy to have him on board the Leo Burnett ship.”
He has worked across categories and brands, his most well-known work being the ‘I Feel Up’ campaign for 7UP, Quaker Oats’ ‘Make India Heart Healthy’ and ‘Art By The People’ for GE India among many others. He has won multiple awards for his campaigns at Spikes Asia, Effies, The One Show and the Kancils in Malaysia.