Licious, a fresh meats & seafood brand, has extended its ‘Licious Ke Nakhre Aapke Kab Banenge?’ campaign in association with NTR Jr. The brand stated that the partnership with NTR Jr. will further increase its reach and bring alive the philosophy of the brand. As part of this campaign, Licious will release a series of quirky and fun ad films featuring NTR Jr.
The brand’s statement read, “Over the years, Licious has taken immense pride in its products and service to meat lovers. With this responsibility comes the need for robust processes that the brand has adopted in its quest of serving the most ‘de-licious’ delicacies. The collaboration with leading star NTR Jr. ticks a major milestone for the brand’s journey down south. The hyperlocal move is a testimony to the brand’s efforts for seeping into the hearts of audiences and brand lovers across the nation.”
Speaking about the launch, Santosh Hegde, VP, Brand, Licious, said, “We are ecstatic to partner with superstar NTR Jr. for this project, a name that resonates with the masses and has an unabashed charm. The campaign elaborates on our craft and dedication to serving the best quality meat even if that comes at the cost of Nakhras. NTR Jr. is a seamless fit to depict the brand’s philosophy and he will be instrumental in deepening consumer connection in the region as we look to expand the brand’s footprint. The partnership with NTR Jr. will be one for the books and we are glad to have executed our vision and message through him not only for his fans in the South and across the country.”
Speaking about his experience shooting the films, Brand Ambassador NTR Jr. said, “I am a firm believer that to attain perfection, one must possess dedication and passion. Attention to detail is what I follow with all my heart. My partnership with Licious for the new campaign is a result of this shared belief between the brand and me and of course to add to it my love for food and cooking! I am excited to associate with a brand that follows rigorous quality checks to deliver the joy of a perfect meaty meal to its consumers. I am thrilled to be a part of Licious’ mission to deliver the best and always have an eye for perfection because our audience deserves the best! I hope that meat lovers across the country will like the films and entrust Licious for their cravings”
Talking about the campaign developed by Tilt Brand Solutions, Adarsh Atal, Executive Director – Creative said “While the task at hand was to bring alive the product, platform, and service level benefits in the south, a demographic where meat and seafood consumption is relatively high, we thought of no one better than NTR Jr. to bring to life the Licious offering. NTR Jr.’s mass appeal and superstardom, help assertively bring out the high standards and perfection that he and Licious both have.”
The campaign is LIVE across TV, Social & digital channels and will be further amplified through Licious’ digital assets.