Kolkata: Linc Pen’s ad campaign touches the emotional chords of all its connoisseurs, celebrating a vital phase of student life by wishing all across India “Best of Luck”.
The advertisement is unique as it helps the viewer to relate more to the inherent qualities of the brand through the sojourn of a little girl becoming an inherent part of another person’s life and their success story. The TVC has been created by Soho Square Advertising & Marketing Communications Pvt. Ltd. and is live on multiple digital platforms like YouTube and Facebook.It has already garnered 4 million views on Youtube and 3.5 million views on Facebook for its poignant storyline.
Speaking on the latest ad campaign of Linc Pen and Plastics Ltd: Mr. Jalan, the Managing Director stated,“Linc has been synonymous to the education sector for years now. Board examination is the first step towards achieving life’s goals and as Linc has been an inseparable companion during exams and also various walks of life we wanted to show our love, admiration and support towards all the hard work that children are putting during their examinations.Through this new campaign we connect with every student to not just attain success in life but also transform into a better human being. On behalf of Linc Pen family, I wish the students Best of Luck.”
|Campaign elements: Digital
Creative Agency: Soho Square
Advertising & Marketing
Communications Private Limited
Director: Aditya Vikram Sengupta
Creative Director: Team Soho
Production House: F.O.R Films
Title of film : Exam Series
Duration : 60 secs
A young girl in a school uniform (about 12 years old) is packing her school bag and pencil box. She leaves her room and goes down the stairs. As she leaves her house, we can see her mother is standing at the window and watching her leave. The mother prays for the girl. It looks like this girl is on her way to school for an exam. She looks at her watch while leaving. She is walking through lanes and roads on her way to school. She takes a river ferry on her way to school and throws a coin into the Ganges while uttering a prayer. She has to wait at a railway crossing while a train crosses and looks at her watch as she is getting late. She runs very fast and makes the bus just in time. She finally reaches the school and the exam hall. Here we see that a blind girl has been waiting for her and this girl is a volunteer who will write the exam for the blind girl. There are other blind students and volunteer school girls writing their exams for them in the exam hall.
This campaign centers around perseverance, determination, dedication and self-belief. The campaign also celebrates true spirit of partnership.