Mumbai: Taking on from the success of three record-breaking films from the Little Singham Character Franchise, in collaboration with Reliance Animation & Rohit Shetty Picturez, Discovery Kids has once again topped the ratings across the country with the recent launch of Little singham V/s Kaal saga blockbuster ‘Kaal Ki Shatir Chaal’. This new blockbuster has emerged as the leading movie among kids channels in 2021 (year-to-date) joining the ranks of its predecessor ‘Kaal Ka Badla’ – the highest rated Indian animation movie in 2020.
This brand-new special blockbuster Kaal Ki ShatirChaal Co-Powered by leading brands such Byju’s, Yakult, Act II popcorn launchedon20th March 2021 on Discovery Kids witnessed an 8% gain in viewership, a 10% increase in reach. and 82% gain in the slot viewership. The slot was alsoleader intime spent as well as reachin the category.
“The raging popularity of Little Singham, his swag, action and humour has aided the character to emerge as a foremost IP. What’s interesting to see is that the popularity of this franchise has extended beyond its hero, with its formidable villain Kaal being a favourite as well. We are super happy seeing the tremendous success of Kaal Ki ShatirChaaland Little Singham franchise and will strive to keep producing content that is loved by our kid’saudiences across the country.” Said Uttam Pal Singh, Head, Discovery Kids
Tejonidhi Bhandare, CEO, Reliance Animation, “The Little Singham franchise has really struck a chord with our younger audiences. It’s heartening to see how they engage and respond to these unique characters, the challenges they present to our little hero and the messages imbedded into each challenge he faces and overcomes. Kaal may be a villain in the Little Singham universe, but to our audiences he is an important part of Little Singham’s adventures and the response we’ve received from his movies seems to underscore that sentiment.”