Mumbai: livingfoodz.com, the digital arm of LF -India’s premium multi-platform lifestyle brand from the Essel Group with presence in TV, Digital and Events has hit the 2. 4 Mn users mark in December, 2019. Securing the top 10 position (excluding food ecommerce) in comScore has placed livingfoodz.com ahead in lifestyle over many legacy players owing to its unique content, its distinctive focus on trends and Tv catch up.
livingfoodz.com caters to the adventurous foodie, the intrepid traveller, and health-conscious individuals who are looking for quality content. Apt for millennials who are savvy, digitally connected and consume content on the go through their handheld devices; the website is popular for its unique, well-researched features on global trends and local events. The website’s digital footprint cover local and global Indian who love to engage with easy, actionable and inspiring content.
Commenting on this milestone, Amit Nair, Business head, LF said, “livingfoodz.com has become a content haven for food and lifestyle enthusiasts. The top 10 rating has given us a nod as a dynamic destination for new age content that is differentiated. What started out as a food platform has branched out as a destination for everything lifestyle.”
The digital arm of LF has topical, fresh and original content that is uploaded every day. The website explores topics beyond LF TV—be it trendy features, DIY ideas, quick and easy recipes, authentic reviews, kitchen and home hacks or health and wellness ideas. You can also read fun interviews with Bollywood celebrities, chefs and other experts, and watch recipes as well as original videos.
Ashish Sehgal, Chief Growth Officer, LF said, “I truly believe that the future of content is video & it is platform agnostic”. Hence with this core objective in mind, we create relevant right-size content for right medium for maximum traction. Most importantly, as per me, platforms synergistically co-exist for varied tastes-spaces of the consumer, hence are to be treated as co-opetition & not competition. One such case in point is our exquisite, expert-driven, actionable content on holistic lifestyle website livingfoodz.com, which not only allows us to reach global audience and speak to a larger set of consumer base who follow us and are dedicated users of our platform but viewers have the opportunity to do relevant catch-up on LF channel.
