Mumbai: Livpure, a customer-centric brand dedicated to consumer well-being, has appointed Weber Shandwick India as its strategic public relations and communications partner. The partnership marks a significant milestone in Livpure’s ongoing brand transformation journey as it expands its footprint across the rapidly growing home wellness category.
Livpure, known for its maintenance-free water purifiers, smart kitchen appliances, and advanced air-cooling solutions, is evolving into a comprehensive wellness brand focused on simplifying and elevating everyday living. As part of this transformation, Weber Shandwick will work closely with Livpure to develop an integrated communications strategy grounded in purpose-led storytelling and innovation.
The mandate includes strategic media engagement, reputation management, and narrative development aimed at strengthening Livpure’s position as a future-ready brand for India’s new-age, wellness-conscious consumers. By highlighting superior engineering and cutting-edge technology, Weber Shandwick will help deepen market understanding of Livpure’s expanding ecosystem of wellness-driven solutions.
Commenting on the appointment, Nitin Malhotra, CMO, Livpure, said, “At Livpure, our ambition has always been to create an ecosystem of products and services that make everyday wellness simple and accessible. Partnering with Weber Shandwick allows us to bring that vision to life through deeper storytelling, stronger stakeholder engagement, and a unified brand voice that reflects our philosophy of ‘wellness made effortless’ across markets. Together, we aim to build stronger resonance for Livpure’s purpose and communicate our transformation in a way that inspires trust and lasting connection with our consumers.”
Sharing his perspective on the partnership, Karan Bhandari, Managing Director – Integrated Media Strategy, Weber Shandwick India, said, “Livpure’s clarity of purpose and innovation-first mindset make it a brand built for enduring relevance. As Livpure continues to shape a more accessible and effortless wellness experience, our team at Weber Shandwick is committed to supporting this journey with an earned-first, data-informed communications approach that amplifies their vision across markets. By bringing together Livpure’s leadership in home wellness with our strategic storytelling expertise, we aim to deepen consumer trust, strengthen engagement, and help build a unified brand narrative that reflects the ambition shared in this partnership.”
This collaboration extends beyond a traditional communications remit. It represents a shared commitment to shaping Livpure’s leadership narrative within India’s evolving home wellness landscape. By pairing Livpure’s strong consumer insights with Weber Shandwick’s strategic communication capabilities, the partnership aims to enhance stakeholder advocacy, strengthen brand equity, and support Livpure as it enters its next phase of accelerated growth.
