Mumbai: Lodha Group, India’s largest real estate developer, launches the second leg of ‘Jeena Isi Ko Kehte Hai’ campaign, starring its brand ambassador – Akshay Kumar. Welcoming the festive season, the next part of the campaign emphasizes on celebrating Diwali within the safety of our homes and bringing about a significant difference in society with small yet impactful changes.
The new video entails the actor narrating his learnings and experiences in these unprecedented times. With the pandemic induced lockdown, everyone has realized the importance of a safe haven – home and the comfort & warmth associated with it. Invigorating this sense of home ownership, the actor further links it to moments of happiness that he curates with his loved ones. With the message of rebuilding the nation during this festive period, the film urges individuals to have a unified vision for increasing employment avenues, supporting Indian businesses, and eventually making sure that the festivities bring back the cheer & enthusiasm in every Indian household.
“As a brand with an all-encompassing vision, Lodha aims at steering remarkable differences in the society during this festive season. We have been providing a unique living experience to our customers, and this Diwali, we wish that everyone welcomes this festival amid the secured environment of their homes. Our brand objectives always align towards building the world’s finest developments with utmost privacy, safety, and ease accessibility, providing high services allowing consumers to lead a better life.” said Raunika Malhotra, President Corporate Brand, and Communication, Lodha Group.
As we advance towards the new normal, the evolving consumer sentiments display a preference towards developments with top-notch security, indoor & outdoor open spaces, well-connected location, and world-class facilities. Adding on to the sentiment, the lowest ever home loan interest rates and the reduction in stamp duty in Maharashtra further make home-buying more lucrative for the potential home-seekers.
Commencing a phenomenal start, the group had earlier announced the unveiling of a campaign portraying the present-day need for an upgraded, hassle-free lifestyle. The campaign highlighted how we have missed out on celebrating beautiful little moments of our life during the lockdown, and by being a part of a development with the finest lifestyle offerings, we can re-experience those memories once again.
You must’ve spotted the last video
Catch the new one here: