Mumbai: The Indian FMCG major has commissioned Lowe Lintas Delhi to execute the campaign for Resource High Protein (RHP).
RHP is a part of Nestle’s Nutrition portfolio. It contains Whey Protein that provides high quality, easily digestible protein for adults. Recent surveys have shown that Indian diets are protein-deficient that can potentially lead to impaired immunity, reduced stamina, frequent illness, slower recovery from illness, weight-loss, etc. This makes it crucial to keep a track of the daily protein intake regardless of whether we are exercising or not. As an average Indian diet is insufficient in providing the daily recommended intake of proteins, protein supplementation becomes vital for ensuring overall good health and well-being.
Speaking about the campaign, Abdul Hanan, Cluster Business Head – Nestle Health Science said: “The agency has conceived a series of films that urge the consumer to focus on the right questions to ask when choosing their protein drink and makes consumers think about the importance of protein in our overall development.”
Talking about the win and the launch campaign, Naveen Gaur, Deputy CEO, Lowe Lintas said, “I am delighted to see Nestle placing its faith in Lowe Lintas and forge stronger bonds. Through our communication, we wanted to focus on from how much protein one should take and how much protein your body absorbs. The campaign idea “Protein Mileage” ensures that it is memorable.”
The campaign is now live across online and offline platforms.
Client: Rashi Goel, ZubinTrikha, Amritasha Charla, Ashutosh Prakash
Creative: Prateek Bhardwaj, Janmenjoy Mohanty, Aarti Srinivasan, ManzoorAlam, Vivek Mehra, Snigdha Malhotra
Planning: Anurag Prasad, Madhumita Chandrasekaran
Account Management: Partho Chakrabarti, Priyanka Walia, Richa Bhatia