Mumbai : Gits Food Products Pvt. Ltd, the pioneer in convenience food in India, ahead of the International Women’s Day has launched a video highlighting women empowerment. Conceptualized by Lowe Lintas, the uplifting video is live across social media platforms – YouTube, Facebook, Instagram and OTT.
The digital film highlights the journey of a woman and the challenges faced by her in the society. It illustrates how repeatedly women are told ‘jaga rasoi me hain’ (their place is in the kitchen) irrespective of her relationship. The film shows how she successfully balances her way through home and finds happiness, pride and self-worth at work at the Gits Food factory. The factory’s current workforce consists of 98% women and has successfully enabled real change in their lives.
Commenting on the video, Sahil Gilani, Director – Sales and Marketing, Gits Food said, “Gits has always promoted women empowerment by employing nearly an all women factory workforce, 98% to be precise. This practice has been around for over 6 decades and have women whose 3 generations have worked at Gits. It gives us immense pride to showcase a story unique to the hundreds of women who are part of the Gits family workforce.”