New Delhi: Larsen & Toubro, India’s leading EPC Projects, Manufacturing, Defence and Services conglomerate, has topped the charts on LinkedIn in terms of most followed Indian conglomerate, leaving behind Reliance Industries, Aditya Birla Group, Tata Group and Adani Group.
According to the data showed by LinkedIn on 7th September 2020, L&T leads this mega list of conglomerates as the most followed conglomerate with 20 lakhs 5 thousand plus followers. Mukesh Ambani, led Reliance Industries with over 18 lakhs 98 thousand followers are behind L&T in this list. With over 15 lakhs 2 thousand followers Aditya Birla Group comes third in this list. On the fourth rank is the Tata Group with 4 lakh 83 thousand plus followers. After which is the Adani Group with 3 lakh 41 thousand followers and over One lakh 58 thousand followers is the Godrej Group.
Larsen & Toubro have grown this follower base through consistent and targeted messaging. The content strategy for a B2B conglomerate like L&T has been very focused and different from a typical FMCG or a consumer products brand play book. L&T has focussed their strengths and leadership in their areas of business, while still maintaining approachability and creating engaging stories which impact people.
From updates on big projects and achievements, to messages from the L&T leadership, the conglomerate has consistently garnered great response and engagement from the followers. The Make in India message by L&T has resonated well the audience.
Conglomerates have been using this LinkedIN to reach out to professionals, students, potential employees and to keep them updated about of their achievements, milestones, leadership, HR initiatives, updates on campus recruitments etc.
According to the data by Digital Marketing Community, LinkedIn (90%) is the most preferred social media platform B2B marketers in 2019, followed by Facebook (77%) and Twitter (63%).
While most of the working professionals are still working remotely, there is a huge spike in social media engagements on professional network LinkedIn. LinkedIn insights show that globally, there has been a 50% year-on-year growth in content sharing, between March-June 2020. While the job searches and career related posts are the most engaged content on the platform, professionals watched nearly 4x the amount of LinkedIn Learning content in June 2020 than they did a year ago.
India has second largest LinkedIn user base at 68 million after United States that has close to 170 million users, July 2020 data by Statista showed. Globally, there are more than 706 million professionals across 200 countries who turn to LinkedIN to connect, learn, and plan for their careers.