This Onam, M4marry plans to highlight the festive spirit of its members by launching a new feature on the platform. Members can upload a seasonal profile picture to the platform to express their holiday spirit.
Members who add their festive photos will have a customised profile template enabled for enhanced visibility. Adding a festive picture is designed to increase profile visibility and enhance response to the featured profile.
The ‘Wear Happiness’ campaign initiated by m4marry is intended to celebrate Onam and to deepen the ‘emotional connect’ of the brand in the state.
The platform kick started a social media contest, that enabled users to share their pictures in traditional Kerala attire. The platform stated that the onam reel contest is already a huge hit among young users.
Onam is Kerala’s biggest festive season and this year the celebrations are expected to peak after being confined to a family affair in the past four years due to the pandemic and the floods. The campaign has a 360-degree media plan which includes print, social media and on-ground activation.
“Our brand has always been about celebrating the spirit of the community. Marriages are rooted in tradition and are symbols of familial bondings. M4marry brings families together, a hallmark of Indian weddings. With our new campaign, the brand will partner with the community in showcasing the magical facets of Onam,” said Mariam Mammen Mathew, CEO, Manoramaonline.
The festive picture feature is part of a fresh direction for the website, which is working on the new functionality of dynamic profile, said the platform.
“Our customers don’t have a static life, they are constantly achieving goals, milestones and dreams. It is our hope to keep pace with them and their evolving aspirations. We want their profiles to capture these dynamic concepts of user profiles. We will be rolling out unique user features in the coming month, offering a lot more in the matrimonial space,” said Joy Mathew, Vice President, Marketing Services and Solutions, Malayala Manorama.
