Matrimony portal M4marry from the Manorama group has launched new profile features for its members ahead of Kerala’s biggest festival, Onam. M4marry members can now add a short video of themselves to their profiles, in addition to pictures. These include festive shorts, for which custom templates and multimedia options have been created.
“Videos have emerged as one of the biggest self-expression tools for this generation. With the new shorts option, members can add a video of themselves along with their profiles. This will enhance the visibility and transparency metrics of member profiles, and we are glad to have released this in time for the festive season,” said, Mariam Mammen Mathew, CEO, Manoramaonline.
Thousands of members have added festive photos to their profiles, informed an official statement.
m4marry is also running the second season of its popular Onam Reels contest on social media. The stated intent of the campaign is to underline the brand’s commitment to upholding traditions and unique culture of the state in its communication.
“We have a continual listening programme at m4marry, and a lot of our product development is a consequence of these research insights. The concept of video shorts with the profile, especially the introduction of the festive shorts, was a happy way of showcasing oneself. We will be introducing similar user features this year,” said, Joy Mathew, Vice President, Marketing Services and Solutions, Malayala Manorama.
Feedback: [email protected]
