Hyderabad: The leading Telugu satellite channel Maa TV has embarked on a mission to strengthen its leadership by spending sizeable amount of their earnings in creating strong fiction properties that can last long in the competitive Telugu fiction market.
The new daily soap “Ramulamma” launched at 7:30 PM (Mon – Fri) in place of “Kanchana Ganga” has many reason to be regarded as a most expected fiction property of the Telugu GEC market, as the channel has put in all possible efforts to make it a grand success. The new show “Ramulamma” is regarded as the most heavily budgeted fiction show in the history of Telugu Television Production.
The channel representative who had spoken to tvnews4u.com stated that Maa TV has earmarked a five times higher budget than any average fiction production to make it look at par with any Hindi fiction show, as the channel was airing many dubbed content of Hindi serials which are known for its grandeur and richness in many aspects.
For instance “Ramulamma” is the first Telugu fiction show which has an exclusive grand mega sets being erected in a studio floor, which is a practice in Hindi serial production only, as the regional channels can’t afford to match the production cost of national players. However, Maa TV has decided adopt the same style of making to match the quality of production.
The channel also lavishly offered high end equipments like HD multi Camera set up, Cranes, Jimmy Jibs and other special equipments that are being used in film production to give a free hand for the creators to deliver their best. The show was also shot in rich outdoor locations like Amravathi for village backdrops.
“Ramulamma” is being directed by the leading Director Varanjneyalu who is known for his standard and quality of directorial skills through his previous mega hit shows like “Chinna Kodalu” and “Gorinta Deepam” on Zee Telugu.
The story of Ramulamma revolves around two girls who were born on a same day, same time and same nakshatra (Star sign) One in a rich family and other one in a poor family and how the destiny drives them to meet each other and what happens from there on…!
Maa TV has shifted “Kanchana Ganga” to 2:30PM to strengthen its afternoon time band with original content.
The industry veterans acclaim the travel of Maa TV in right direction by transforming itself as a channel with maximum of original content for a long term sustainability in the market.
tvnew4u.com could revisit the history of Gemini TV’s raise in similar manner during the year 2000-02 with only difference between the Maa TV and Gemini TV is Hindi dubbing serial paving way for Maa TV and Tamil dubbing serial paving way for Gemini TV.