New Delhi: Mad Influence has announced that they are celebrating their 4th anniversary as one of India’s leading social media influencer marketing companies. What started as a team of 2 is now one of the Largest existing influencer networks providing its clients with creative and operational solutions in the field of digital marketing, social media management, content marketing, and other consulting services to businesses from all around India and to the world.
Gautam Madhavan, the company’s founder, and CEO started the company on a high note by building a vision that was one of its kind. The aim was to build a MADHOUSE or a home for the content creators thereby becoming the world’s largest influencer marketing network. Effective campaigns that fulfill the needs of the brands, as well as the target audience, are what they strive for. Having created some out-of-the-box campaigns, the company continues to work with a diverse range of clients including Emami, Dettol, Samsung, Flipkart, Pepsico, Sony Music, Saregama, T-Series, Dharma, and others.
“If anyone says influencer marketing is on a boom, I’d say this was just the trailer-picture toh baaki hai mere dost,” said Gautam Madhavan, Founder, and CEO of Mad Influence, of the milestone and anniversary. It will soon be a $50 billion global industry. This year, our focus will be on working hard for our clients and influencers with ten times the dedication and persistence.” he said
Aman Narula, the Head of Influencer Marketing Operations, said, “I remember starting out as an intern at this company when the whole team consisted of 3 members. The jump from 3 to 50+ happened because of the collective mindset aimed at growing and achieving our vision together. When you have a team like that, there’s only one way you can go, and that’s upwards! In 2022, we intend to scale up all our ventures and expand globally.”
2022 brings great opportunities for the company as the team sets up an office in Dubai and looks forward to spreading its wings in various other countries. Mad also plans to go crypto by launching an NFT marketplace for Content Creators and Celebrities. Working towards their vision, their collaborators must stay #Mad4More as they plan to launch subsidiary businesses like Mad Talent (expanding the talent division globally), Mad Streaming (live streaming and e-commerce), and Mad Vox (a completely new vertical as an artist service for their exclusive talents where music videos for the artists will be launched).